1633 CIMARRON EMPORIUM PL, EL PASO, TX 79912 — El Paso County
TABC permit number: MB200152322 (type: Bar/restaurant serving distilled spirits, wine, and beer for on-premise consumption) — Category: Bar
Owner / operator: PM INVESTMENTS, LLC
Trade name: Serve Cimarron LLC
License status: Active (expires 2027-02-03)
License first issued: 2025-02-04
SERVE CIMARRON posts strong sales in El Paso
In its most recent month, the bar recorded $61,585 in receipts, topping its 12‑month average of $50,780. Compared with typical El Paso taverns, this places SERVE CIMARRON among the higher‑earning local establishments.
Peak monthly receipts: $0 ().
Based on trailing receipts and Texas hospitality industry multiples.
Most recent inspection: . Score: (standard). Source: local health jurisdiction (Texas).
No Texas state or county lawsuits and no county-clerk tax liens on record for this operator.
Public records, last checked 2026-10-16 03:11.
Source: Texas Comptroller franchise tax records.
Computed audit risk: LOW. Factors: 1 month with identical/near-identical totals.
Permit-level public data assembled by BoozeReports from Texas Comptroller mixed beverage receipts, TABC license registry, local health inspection feeds, and federal court records. View full interactive bar profile.