Expired - Original Required BLUE · Bar Since 2020

El Rey Mexican Grill

1015 E MARSHALL AVE, Longview, TX 75601 · Gregg County
Latest receipts
…
Click for monthly breakdown
Trailing 12
$33K
…
Click for YoY comparison
All-time peak
$6K
Jul 2022
Click for ranked months
Liquor split
…
Click for full breakdown
Per open day
…
est. 30 days
Click vs category avg

How they stack up

In Longview
…
In ZIP 75601
…
In Gregg County
…
Statewide
…
2020
License issued
Dec 2020
Source: BoozeReports.com provides Texas bar, restaurant, and alcohol permit intelligence — including mixed beverage sales, license details, compliance signals, violations, ownership, and estimated business value.
Plain-text summary (for AI / quick reference)
Business name: El Rey Mexican Grill
City: Longview, TX · Gregg County
Address: 1015 E Marshall Ave, TX 75601
TABC permit number: RM1102337
Owner / operator: El Rey Mexican Grill LLC
Trailing 12-month mixed beverage receipts: $33,280
Estimated business value: $97,912 (midpoint, EBITDA-multiple model)
Source: BoozeReports.com — Texas bar & alcohol-permit intelligence platform.
El Rey Mexican Grill reported $1.8K in December 2022.

Trailing-12 receipts: $33.3K (+76.8% YoY, -1.6% MoM). Clean compliance record. Located in Longview.

What is this bar worth?

Back-of-envelope · Pro only
Low (-5% margin)
$88K
2.25× EBITDA
Mid (14% margin)Likely
$98K
3.0× EBITDA
High (32% margin)
$122K
3.75× EBITDA
Pro · valuation
Acquisition-grade estimate.
Start free trial →

Based on trailing-12-month gross of $33,280, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.

Unlock full analysis →

Sales history · monthly gross receipts

Monthly filings · last 12

Download JSON ↓
Month Total Liquor Beer Wine MoM
Loading monthly filings…

About this establishment

EL REY MEXICAN GRILL is a Restaurant Mixed Beverage located in LONGVIEW, Texas. In December 2022, it reported $1,803 in total mixed beverage sales. Its average monthly sales over the last 12 months were $2,773. Its highest-grossing month in that period was July 2022 with $5,980 in sales. Sales have increased by 33% compared to earlier in the period. Its sales mix is approximately 17% liquor, 78% beer, and 5% wine. The establishment currently holds an Expired - Original Required TABC license. Its BoozeReports audit risk score is rated medium based on some irregular sales patterns or minor compliance issues.

ZIP 75601 performance

See full rankings →
Loading nearby bars…

Location

1015 E MARSHALL AVE
LONGVIEW, TX 75601
Open in Maps

License

Permit typeRestaurant Mixed Beverage
NumberRM1102337
Status ● Expired - Original Required
First filing2021-01-31
Renewed2020-12-02
In business since 2020
Expires2022-12-01
Sales tax filingCurrent
Entity registeredNot found
Franchise tax Below No Tax Due threshold
Officers Javier Aguilar Manager
Sibling entities
7 other venues share an officer
Polo Rancho Santa Maria · Anthony
via Javier Aguilar (Secretary)
Old Western Playland · El Paso
via Javier Aguilar (Secretary)
Old Western Playland · El Paso
via Javier Aguilar (Secretary)
Fundraiser For Scholarships · El Paso
via Javier Aguilar (Secretary)
Inferred from shared officer / manager filings — not a confirmed parent relationship.

Audit risk

M
MEDIUM
2 factors flagged
  • 1 month with identical/near-identical totals
  • Sales-tax filings ~-57% below gross mixed-beverage filings (3/12 months flagged) — TX Comptroller cross-check anomaly
Sales-tax cross-check · flagged
Sales-tax filings $52,103 vs gross $33,280 over 12 overlapping months — sales filings exceed gross by 56.6%.
3/12 months below 85% ratio.
View methodology →

Federal court history

Public records
Lookup pending — check back tomorrow
Daily public-records quota was exhausted before we could check this operator. Our nightly job will retry automatically.

Peer comparison

Longview
Loading peers…

Location · EL REY MEXICAN GRILL

1015 E MARSHALL AVE, LONGVIEW, TX 75601

Heatmap · ZIP 75601

Loading nearby receipts…

Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.

ZIP 75601 rankings

Loading…