The bar recorded $49,829 in receipts for the most recent month, which is a noticeable dip from its 12‑month average of $83,751. Against typical Houston peers, this places HUGO'S COCINA in the mid‑range revenue tier, with room to rebound toward its historical average.
Based on trailing-12-month gross of $967,846, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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HUGO'S COCINA is a Mixed Beverage located in HOUSTON, Texas. In September 2026, it reported $61,427 in total mixed beverage sales. Its average monthly sales over the last 12 months were $80,654. Its highest-grossing month in that period was November 2025 with $102,438 in sales. Sales have decreased by 39% compared to earlier in the period. Its sales mix is approximately 45% liquor, 41% beer, and 14% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
3701 N TERMINAL RD, HOUSTON, TX 77032
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“thanksgiving day 2026 no sign that mentions sit yourself. No menu other than at the door. They expect you to follow QR code which in my case did not work. And then when they help out with QR code, they want to force you for a 20% tip, included (no optional). Intended to pay on cash and they want the 20% tip for just opening a bottle of beer. (the other waiter, who serve me was not the main server "supposedly was...”
“I stopped by for a quick meal before my flight, and the experience was fantastic. Despite arriving around 10:40 with a flight at 11:05, my food was served quickly, and I was able to finish by 10:55—just in time! My server, Adam, was exceptional—friendly, engaging, and happy to chat about the dish I ordered. He made the visit even more enjoyable, and I truly appreciated his service.”
“Good place to have some quick food on the go, for me these tastes are different and i enjoyed it, for exploring people this is a nice place to have food and experience the different taste, enjoyed it”
“Why is it impossible to get a beer in this empty place? There's more staff than patrons. I'm offended. Online system says to consult server. Eventually a friendly guy named Shaw came to help and I don't even think he was working bar. He gets a star.”
“Terrible service, rude and loud staff. Pricey food. Absolutely no professionalism. More people walked out of this place than those walked in. They could care less about the fact it was running empty.”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.