The bar generated $59,309 in receipts for the latest month, which is below its 12‑month average of $71,245. Compared with typical Texas peers in Pharr, this situates the venue in a modest revenue tier while remaining consistent with the local market's variability.
Based on trailing-12-month gross of $882,257, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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MAIN EVENT - PHARR is a Mixed Beverage located in PHARR, Texas. In September 2026, it reported $82,478 in total mixed beverage sales. Its average monthly sales over the last 12 months were $73,521. Its highest-grossing month in that period was December 2025 with $118,901 in sales. Sales have decreased by 15% compared to earlier in the period. Its sales mix is approximately 47% liquor, 52% beer, and 1% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
500 N JACKSON RD STE C, PHARR, TX 78577
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“We celebrated Christmas Eve at Main Event with our staff and had an amazing experience. We spent over two hours bowling, and Izzi, our waitress, was attentive, kind, and made sure we had everything we needed. The pepperoni pizzas were hot, delicious, and bigger than expected—definitely a repeat order. Joseph, the manager, checked in on us multiple times to ensure everything was running smoothly. Juliann also...”
“We had an amazing experience at Main Event today! The team did an awesome job helping us celebrate my best friend’s birthday, and everything was perfect from start to finish. A huge shoutout to Kim, our server — she was the BEST! So friendly, attentive, and made sure we had everything we needed the entire time. She truly made our celebration even more special. 🎉🎂 The energy, the fun, and the outstanding service...”
“Had a great experience here celebrating my friends’ birthday! The manager, Joseph and the servers were really helpful! No complaints, everything was great!”
“Bowling was packed, had a super long wait time which really sucked but the food and drinks were really good, I especially enjoyed the burger and fries! Overall would come again with more time available.”
“I had such a fun time at Main Event! The staff was friendly, the place was clean, and there was plenty to do. From bowling to arcade games, everything was well-organized and ran smoothly. The food and drinks were great too. Whether you’re going with family or friends, it’s the perfect spot for a good time. Highly recommend!”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.