The bar recorded $95,342 in receipts for the most recent month, well above its 12‑month average of $82,290. Such a jump indicates performance that exceeds many typical Texas peers operating in Dallas.
Based on trailing-12-month gross of $1,061,562, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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EL FENIX RESTAURANT is a Mixed Beverage located in DALLAS, Texas. In September 2026, it reported $93,240 in total mixed beverage sales. Its average monthly sales over the last 12 months were $88,464. Its highest-grossing month in that period was May 2026 with $163,320 in sales. Sales have increased by 27% compared to earlier in the period. Its sales mix is approximately 87% liquor, 11% beer, and 2% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
1601 MCKINNEY AVE, DALLAS, TX 75202
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“Holy wow!!! This place is outstanding. Our server GG is absolutely on point. Very attentive and knew how to make our dining experience a breeze. Fajitas were tender and juicy. Salsa I can eat like soup. Fresh guacamole paired with sour cream and pico. Try the sopas their lovely. My favorite Dallas vacation spot.”
“legendary Dallas establishment, recognized as one of the originators of Tex-Mex cuisine. The McKinney Avenue location serves as the flagship for this long-running chain, offering a classic hacienda-style setting. • Signature Dishes: Famous for their cheese enchiladas with chili con carne and thin, crispy corn chips served with signature salsa. • Atmosphere: Features a traditional, family-friendly environment with...”
“Walked in yesterday for a quick birthday lunch after visiting the Cathedral of our Lady of Guadalupe, this is a beautiful location, our server Mingo (I hope I’m remembering his name correctly) really made our dining experience so enjoyable he was polite, diligent, and even gave us insight on the history of El Fenix and Mama Cha Cha❤️ I hope that he really gets a big pat on the back From his superiors for the...”
“We had a great visit. We were sat immediately upon arrival. Our server quickly arrived. The beer was cold, chips and salsa plentiful, atmosphere delightful. Our food arrived in a timely manner. They also validate your parking.”
“Decent spot for Tex-Mex food. It’s an open space with plenty of seating and there’s a good energy. However, it’s not the most flavorful food and the service can be average. In short, nothing stands out. Well, the prices are wonderful. Quite affordable. Overall, It’s a solid choice but there’s many options for Mexican/Tex-Mex that offer a superior experience, but you will pay a decent amount more.”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.