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Applebee's Neighborhood Grill + Bar

12271 EASTLAKE BLVD, Horizon City, TX 79928 · TABC MB1118964

Mixed Beverage Horizon City Market Enriched 2026-08-21
$309,493 Annual gross (L12M) ▼ 11.9% latest MoM Click for monthly detail
$25,791 Avg monthly ▲ 0.5% latest vs avg Click for monthly detail
~19% Est. net margin (likely) $58,843/yr est. net Click for cost model
$155k–$206k Est. acquisition range 0.58× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Restaurant / Bar, liquor is typically only 25–45% of total business revenue. Restaurant. Total revenue is typically 2–4× our liquor figure. Estimated total revenue (rough): $687,762 – $1,237,972/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Applebee's Neighborhood Grill + Bar is a mixed-beverage licensed establishment at 12271 EASTLAKE BLVD, Horizon City, Texas (TABC MB1118964). Over the most recent 12 months it reported $309,493 in gross alcohol sales, averaging $25,791/month with a best month of $29,437. Sales mix: ~44% liquor · 54% beer · 1% wine. The building at this address is owned by RIVER OAKS (MONTWOOD) LTD (9,864 sqft, $1,830,251 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $58,843 (~19% margin). Acquisition value is estimated at $155k–$206k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$309,493
Avg monthly
$25,791
Best month
$29,437
May 2026
Sales mix
44% Liq
54% Beer · 1% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID721842
Property owner (landlord)RIVER OAKS (MONTWOOD) LTD
Total building SF9,864
Assessed value$1,830,251

Applebee's Neighborhood Grill + Bar's share

Est. base rent ~$19/sqft/yr · 2,500 sqft · Class B $3,866/mo
NNN CAM / insurance$580/mo
NNN property tax$966/mo
Personal property tax est — no BPP record $104/mo
Total occupancy $5,516/mo

Occupancy analysis

All-in occupancy cost is 21.4% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $309,493 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~29%
Revenue$309,493
COGS (24%)−$74,278
Labor (14%)−$43,329
Occupancy−$59,573
TX MB gross tax (6.7%)−$20,736
Utilities / ins / mktg (8%)−$24,759
Card surcharge net+$3,404
Net profit $90,222
Most Likely
Typical bar, light food program, full two-shift staffing
~19%
Revenue$309,493
COGS (27%)−$83,563
Labor (17%)−$52,614
Occupancy−$66,192
TX MB gross tax (6.7%)−$20,736
Utilities / ins / mktg (10%)−$30,949
Card surcharge net+$3,404
Net profit $58,843
Stressed
Heavy food, larger crew, higher rent
~7%
Revenue$309,493
COGS (30%)−$92,848
Labor (22%)−$68,088
Occupancy−$72,811
TX MB gross tax (6.7%)−$20,736
Utilities / ins / mktg (12%)−$37,139
Card surcharge net+$3,404
Net profit $21,275
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Lone Star Apple LLC looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $58,843/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$58,843 net) estimated

Revenue multiple
$155k–$248k
0.5–0.8× gross
SDE multiple
$147k–$206k
2.5–3.5× earnings
Cap rate
$178k–$235k
25–33%
Suggested range
$155k–$206k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Restaurant / Bar

If you're buying the whole restaurant, not just the bar program

We estimate this restaurant / bar pulls $687,762–$1,237,972/yr in total revenue (your liquor portion of $309,493 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$688k–$1,238k
food + liquor + service
Estimated net (10–15%)
$69k–$186k
restaurant margin
Full-business value
$189k–$681k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-05-22

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