← Applebee's Neighborhood Grill & Bar /

Financials

MB1066560
Dashboard › Applebee's Neighborhood Grill & Bar › Financial Intelligence

Applebee's Neighborhood Grill & Bar

1985 GEORGE DIETER DR, El Paso, TX 79936 · TABC MB1066560

Mixed Beverage El Paso Market Enriched 2026-08-19
$363,856 Annual gross (L12M) ▲ 62.9% latest MoM Click for monthly detail
$30,321 Avg monthly ▲ 14.0% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $81,504/yr est. net Click for cost model
$204k–$285k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Restaurant / Bar, liquor is typically only 25–45% of total business revenue. Restaurant. Total revenue is typically 2–4× our liquor figure. Estimated total revenue (rough): $808,569 – $1,455,424/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
← Back to Applebee's Neighborhood Grill & Bar My bars

Executive Summary

Click to expand full narrative

Applebee's Neighborhood Grill & Bar is a mixed-beverage licensed establishment at 1985 GEORGE DIETER DR, El Paso, Texas (TABC MB1066560). Over the most recent 12 months it reported $363,856 in gross alcohol sales, averaging $30,321/month with a best month of $34,956. Sales mix: ~37% liquor · 61% beer · 1% wine. The building at this address is owned by SEAB L P (5,020 sqft, $1,210,811 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $81,504 (~22% margin). Acquisition value is estimated at $204k–$285k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$363,856
Avg monthly
$30,321
Best month
$34,956
Aug 2025
Sales mix
37% Liq
61% Beer · 1% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID74280
Property owner (landlord)SEAB L P
Total building SF5,020
Assessed value$1,210,811

Applebee's Neighborhood Grill & Bar's share

Est. base rent ~$17/sqft/yr · 2,500 sqft · Class A $3,563/mo
NNN CAM / insurance$534/mo
NNN property tax$1,256/mo
Personal property tax est — no BPP record $104/mo
Total occupancy $5,458/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $363,856 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$363,856
COGS (24%)−$87,325
Labor (14%)−$50,940
Occupancy−$58,945
TX MB gross tax (6.7%)−$24,378
Utilities / ins / mktg (8%)−$29,108
Card surcharge net+$4,002
Net profit $117,162
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$363,856
COGS (27%)−$98,241
Labor (17%)−$61,856
Occupancy−$65,494
TX MB gross tax (6.7%)−$24,378
Utilities / ins / mktg (10%)−$36,386
Card surcharge net+$4,002
Net profit $81,504
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$363,856
COGS (30%)−$109,157
Labor (22%)−$80,048
Occupancy−$72,043
TX MB gross tax (6.7%)−$24,378
Utilities / ins / mktg (12%)−$43,663
Card surcharge net+$4,002
Net profit $38,569
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Lone Star Apple LLC looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $81,504/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$81,504 net) estimated

Revenue multiple
$182k–$291k
0.5–0.8× gross
SDE multiple
$204k–$285k
2.5–3.5× earnings
Cap rate
$247k–$326k
25–33%
Suggested range
$204k–$285k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Restaurant / Bar

If you're buying the whole restaurant, not just the bar program

We estimate this restaurant / bar pulls $808,569–$1,455,424/yr in total revenue (your liquor portion of $363,856 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$809k–$1,455k
food + liquor + service
Estimated net (10–15%)
$81k–$218k
restaurant margin
Full-business value
$222k–$800k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-05-22

Lookup pending — check back tomorrow

Daily public-records quota was exhausted before we could check this operator. Our nightly job will retry automatically.