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Financials

MB254173
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Applebee's Neighborhood Grill & Bar

2810 S SONCY RD, Amarillo, TX 79124 · TABC MB254173

Mixed Beverage Amarillo Market Enriched 2026-07-10
$192,304 Annual gross (L12M) ▲ 40.3% latest MoM Click for monthly detail
$16,025 Avg monthly ▲ 20.6% latest vs avg Click for monthly detail
~28% Est. net margin (likely) $53,320/yr est. net Click for cost model
$133k–$187k Est. acquisition range 0.83× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Restaurant / Bar, liquor is typically only 25–45% of total business revenue. Restaurant. Total revenue is typically 2–4× our liquor figure. Estimated total revenue (rough): $427,342 – $769,216/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Applebee's Neighborhood Grill & Bar is a mixed-beverage licensed establishment at 2810 S SONCY RD, Amarillo, Texas (TABC MB254173). Over the most recent 12 months it reported $192,304 in gross alcohol sales, averaging $16,025/month with a best month of $19,321. Sales mix: ~65% liquor · 33% beer · 3% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $53,320 (~28% margin). Acquisition value is estimated at $133k–$187k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$192,304
Avg monthly
$16,025
Best month
$19,321
May 2026
Sales mix
65% Liq
33% Beer · 3% Wine

Property & occupancy

County public records + submarket comps

Detailed property records not available for this location. Occupancy below uses submarket heuristics only.

Estimated occupancy heuristic

Est. base rent (10.5% of gross)$1,683/mo
NNN CAM / insurance$252/mo
Total occupancy$2,031/mo

Note

County property records couldn't be matched to this address. Occupancy is modeled from a revenue-based heuristic and is less accurate than a direct property record match.

Profit scenarios

Texas bar cost model applied to $192,304 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~37%
Revenue$192,304
COGS (24%)−$46,153
Labor (14%)−$26,923
Occupancy−$21,934
TX MB gross tax (6.7%)−$12,884
Utilities / ins / mktg (8%)−$15,384
Card surcharge net+$2,115
Net profit $71,141
Most Likely
Typical bar, light food program, full two-shift staffing
~28%
Revenue$192,304
COGS (27%)−$51,922
Labor (17%)−$32,692
Occupancy−$24,371
TX MB gross tax (6.7%)−$12,884
Utilities / ins / mktg (10%)−$19,230
Card surcharge net+$2,115
Net profit $53,320
Stressed
Heavy food, larger crew, higher rent
~16%
Revenue$192,304
COGS (30%)−$57,691
Labor (22%)−$42,307
Occupancy−$26,808
TX MB gross tax (6.7%)−$12,884
Utilities / ins / mktg (12%)−$23,076
Card surcharge net+$2,115
Net profit $31,653
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Contex Restaurants INC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $53,320/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$53,320 net) estimated

Revenue multiple
$96k–$154k
0.5–0.8× gross
SDE multiple
$133k–$187k
2.5–3.5× earnings
Cap rate
$162k–$213k
25–33%
Suggested range
$133k–$187k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Restaurant / Bar

If you're buying the whole restaurant, not just the bar program

We estimate this restaurant / bar pulls $427,342–$769,216/yr in total revenue (your liquor portion of $192,304 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$427k–$769k
food + liquor + service
Estimated net (10–15%)
$43k–$115k
restaurant margin
Full-business value
$118k–$423k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

3 cases on file · 1 currently open · public records

3 federal cases
1 currently open
3 bankruptcy
Most recent filing
In re: RMH Franchise Holdings, Inc.
DED · 2018-10-10 · CLOSED
Public records, last checked 2026-05-23