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Applebee's Neighborhood Grill & Bar

4601 NORTH 10TH STREET, Mcallen, TX 78504 · TABC MB536799

Mixed Beverage Mcallen Market Enriched 2026-09-11
$419,854 Annual gross (L12M) ▼ 2.8% latest MoM Click for monthly detail
$34,988 Avg monthly ▲ 4.2% latest vs avg Click for monthly detail
~28% Est. net margin (likely) $117,774/yr est. net Click for cost model
$294k–$412k Est. acquisition range 0.84× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Bar, liquor is typically only 90–100% of total business revenue. Mostly liquor — our number is ~total revenue. Estimated total revenue (rough): $419,854 – $466,504/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

Applebee's Neighborhood Grill & Bar is a mixed-beverage licensed establishment at 4601 NORTH 10TH STREET, Mcallen, Texas (TABC MB536799). Over the most recent 12 months it reported $419,854 in gross alcohol sales, averaging $34,988/month with a best month of $41,226. Sales mix: ~53% liquor · 46% beer · 1% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $117,774 (~28% margin). Acquisition value is estimated at $294k–$412k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$419,854
Avg monthly
$34,988
Best month
$41,226
May 2026
Sales mix
53% Liq
46% Beer · 1% Wine

Property & occupancy

County public records + submarket comps

Detailed property records not available for this location. Occupancy below uses submarket heuristics only.

Estimated occupancy heuristic

Est. base rent (10.5% of gross)$3,674/mo
NNN CAM / insurance$551/mo
Total occupancy$4,321/mo

Note

County property records couldn't be matched to this address. Occupancy is modeled from a revenue-based heuristic and is less accurate than a direct property record match.

Profit scenarios

Texas bar cost model applied to $419,854 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~37%
Revenue$419,854
COGS (24%)−$100,765
Labor (14%)−$58,780
Occupancy−$46,663
TX MB gross tax (6.7%)−$28,130
Utilities / ins / mktg (8%)−$33,588
Card surcharge net+$4,618
Net profit $156,547
Most Likely
Typical bar, light food program, full two-shift staffing
~28%
Revenue$419,854
COGS (27%)−$113,361
Labor (17%)−$71,375
Occupancy−$51,847
TX MB gross tax (6.7%)−$28,130
Utilities / ins / mktg (10%)−$41,985
Card surcharge net+$4,618
Net profit $117,774
Stressed
Heavy food, larger crew, higher rent
~17%
Revenue$419,854
COGS (30%)−$125,956
Labor (22%)−$92,368
Occupancy−$57,032
TX MB gross tax (6.7%)−$28,130
Utilities / ins / mktg (12%)−$50,382
Card surcharge net+$4,618
Net profit $70,604
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Contex Restaurants INC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $117,774/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$117,774 net) estimated

Revenue multiple
$210k–$336k
0.5–0.8× gross
SDE multiple
$294k–$412k
2.5–3.5× earnings
Cap rate
$357k–$471k
25–33%
Suggested range
$294k–$412k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

3 cases on file · 1 currently open · public records

3 federal cases
1 currently open
3 bankruptcy
Most recent filing
In re: RMH Franchise Holdings, Inc.
DED · 2018-10-10 · CLOSED
Public records, last checked 2026-05-23