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MB106196356
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Ay Cocula Restaurant

1435 N LEE TREVINO DR, El Paso, TX 79936 · TABC MB106196356

Mixed Beverage El Paso Market Enriched 2026-08-26
$328,175 Annual gross (L12M) ▼ 6.4% latest MoM Click for monthly detail
$27,348 Avg monthly ▼ 11.8% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $73,511/yr est. net Click for cost model
$184k–$257k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Restaurant / Bar, liquor is typically only 25–45% of total business revenue. Restaurant. Total revenue is typically 2–4× our liquor figure. Estimated total revenue (rough): $729,278 – $1,312,700/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

Ay Cocula Restaurant is a mixed-beverage licensed establishment at 1435 N LEE TREVINO DR, El Paso, Texas (TABC MB106196356). Over the most recent 12 months it reported $328,175 in gross alcohol sales, averaging $27,348/month with a best month of $35,345. Sales mix: ~38% liquor · 62% beer · 0% wine. The building at this address is owned by ROSE CAPITAL PARTNERS LLC (3,326 sqft, $983,155 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $73,511 (~22% margin). Acquisition value is estimated at $184k–$257k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$328,175
Avg monthly
$27,348
Best month
$35,345
Aug 2025
Sales mix
38% Liq
62% Beer · 0% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID337917
Property owner (landlord)ROSE CAPITAL PARTNERS LLC
Total building SF3,326
Assessed value$983,155

Ay Cocula Restaurant's share

Est. base rent ~$16/sqft/yr · 2,500 sqft · Class A $3,299/mo
NNN CAM / insurance$495/mo
NNN property tax$1,024/mo
Personal property tax est — no BPP record $104/mo
Total occupancy $4,923/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $328,175 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$328,175
COGS (24%)−$78,762
Labor (14%)−$45,945
Occupancy−$53,164
TX MB gross tax (6.7%)−$21,988
Utilities / ins / mktg (8%)−$26,254
Card surcharge net+$3,610
Net profit $105,672
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$328,175
COGS (27%)−$88,607
Labor (17%)−$55,790
Occupancy−$59,072
TX MB gross tax (6.7%)−$21,988
Utilities / ins / mktg (10%)−$32,818
Card surcharge net+$3,610
Net profit $73,511
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$328,175
COGS (30%)−$98,452
Labor (22%)−$72,198
Occupancy−$64,979
TX MB gross tax (6.7%)−$21,988
Utilities / ins / mktg (12%)−$39,381
Card surcharge net+$3,610
Net profit $34,787
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Cami & Company INC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $73,511/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$73,511 net) estimated

Revenue multiple
$164k–$263k
0.5–0.8× gross
SDE multiple
$184k–$257k
2.5–3.5× earnings
Cap rate
$223k–$294k
25–33%
Suggested range
$184k–$257k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Restaurant / Bar

If you're buying the whole restaurant, not just the bar program

We estimate this restaurant / bar pulls $729,278–$1,312,700/yr in total revenue (your liquor portion of $328,175 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$729k–$1,313k
food + liquor + service
Estimated net (10–15%)
$73k–$197k
restaurant margin
Full-business value
$201k–$722k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-06-25

No federal lawsuits — past or pending