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Financials

MB106571059
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Hush Hush

533 W FRANKLIN AVE, El Paso, TX 79901 · TABC MB106571059

Mixed Beverage El Paso Market Enriched 2026-06-15
$1,624,414 Annual gross (L12M) ▲ 31.2% latest MoM Click for monthly detail
$135,368 Avg monthly ▲ 15.0% latest vs avg Click for monthly detail
~36% Est. net margin (likely) $577,038/yr est. net Click for cost model
$1,443k–$1,624k Est. acquisition range 0.94× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Honky-Tonk, liquor is typically only 80–95% of total business revenue. Beer + cover charges; food minor. Estimated total revenue (rough): $1,709,909 – $2,030,518/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

Hush Hush is a mixed-beverage licensed establishment at 533 W FRANKLIN AVE, El Paso, Texas (TABC MB106571059). Over the most recent 12 months it reported $1,624,414 in gross alcohol sales, averaging $135,368/month with a best month of $177,748. Sales mix: ~85% liquor · 14% beer · 1% wine. The building at this address is owned by SHOTS ON SCOTT LLC (2,500 sqft, $309,955 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $577,038 (~36% margin). Acquisition value is estimated at $1,443k–$1,624k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$1,624,414
Avg monthly
$135,368
Best month
$177,748
May 2025
Sales mix
85% Liq
14% Beer · 1% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID249327
Property owner (landlord)SHOTS ON SCOTT LLC
Total building SF2,500
Assessed value$309,955

Hush Hush's share

Est. base rent ~$12/sqft/yr · 5,000 sqft · Class B $5,166/mo
NNN CAM / insurance$775/mo
NNN property tax$323/mo
Personal property tax est — no BPP record $338/mo
Total occupancy $6,602/mo

Occupancy analysis

All-in occupancy cost is 4.9% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $1,624,414 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~44%
Revenue$1,624,414
COGS (24%)−$389,859
Labor (14%)−$227,418
Occupancy−$71,303
TX MB gross tax (6.7%)−$108,836
Utilities / ins / mktg (8%)−$129,953
Card surcharge net+$17,869
Net profit $714,914
Most Likely
Typical bar, light food program, full two-shift staffing
~36%
Revenue$1,624,414
COGS (27%)−$438,592
Labor (17%)−$276,150
Occupancy−$79,225
TX MB gross tax (6.7%)−$108,836
Utilities / ins / mktg (10%)−$162,441
Card surcharge net+$17,869
Net profit $577,038
Stressed
Heavy food, larger crew, higher rent
~25%
Revenue$1,624,414
COGS (30%)−$487,324
Labor (22%)−$357,371
Occupancy−$87,148
TX MB gross tax (6.7%)−$108,836
Utilities / ins / mktg (12%)−$194,930
Card surcharge net+$17,869
Net profit $406,674
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Shhh LLC looking up officers…
5
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $577,038/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$577,038 net) estimated

Revenue multiple
$812k–$1.30M
0.5–0.8× gross
SDE multiple
$1.44M–$2.02M
2.5–3.5× earnings
Cap rate
$1.75M–$2.31M
25–33%
Suggested range
$1,443k–$1,624k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-09-21

No federal lawsuits — past or pending