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MB061420
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El Fenix-Downtown Dallas INC

1601 MCKINNEY AVE, Dallas, TX 75202 · TABC MB061420

Mixed Beverage Dallas Market Enriched 2026-06-19
$815,237 Annual gross (L12M) ▼ 20.3% latest MoM Click for monthly detail
$67,936 Avg monthly ▲ 78.4% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $182,225/yr est. net Click for cost model
$456k–$638k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Restaurant / Bar, liquor is typically only 25–45% of total business revenue. Restaurant. Total revenue is typically 2–4× our liquor figure. Estimated total revenue (rough): $1,811,638 – $3,260,948/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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El Fenix-Downtown Dallas INC is a mixed-beverage licensed establishment at 1601 MCKINNEY AVE, Dallas, Texas (TABC MB061420). Over the most recent 12 months it reported $815,237 in gross alcohol sales, averaging $67,936/month with a best month of $152,110. Sales mix: ~85% liquor · 12% beer · 3% wine. The building at this address is owned by FIREBIRD DOWNTOWN INC & $6,905,920 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $182,225 (~22% margin). Acquisition value is estimated at $456k–$638k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$815,237
Avg monthly
$67,936
Best month
$152,110
Mar 2026
Sales mix
85% Liq
12% Beer · 3% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID00000106901000000
Property owner (landlord)FIREBIRD DOWNTOWN INC &
Assessed value$6,905,920

El Fenix-Downtown Dallas INC's share

Est. base rent ~$30/sqft/yr · 3,500 sqft · Class A $8,750/mo
NNN CAM / insurance$1,313/mo
NNN property tax$1,750/mo
Personal property tax own fixtures · Prop 99830030000131600 $448/mo
Total occupancy $12,261/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $815,237 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$815,237
COGS (24%)−$195,657
Labor (14%)−$114,133
Occupancy−$132,418
TX MB gross tax (6.7%)−$54,621
Utilities / ins / mktg (8%)−$65,219
Card surcharge net+$8,968
Net profit $262,157
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$815,237
COGS (27%)−$220,114
Labor (17%)−$138,590
Occupancy−$147,131
TX MB gross tax (6.7%)−$54,621
Utilities / ins / mktg (10%)−$81,524
Card surcharge net+$8,968
Net profit $182,225
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$815,237
COGS (30%)−$244,571
Labor (22%)−$179,352
Occupancy−$161,844
TX MB gross tax (6.7%)−$54,621
Utilities / ins / mktg (12%)−$97,828
Card surcharge net+$8,968
Net profit $85,988
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Firebird Downtown INC looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $182,225/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$182,225 net) estimated

Revenue multiple
$408k–$652k
0.5–0.8× gross
SDE multiple
$456k–$638k
2.5–3.5× earnings
Cap rate
$552k–$729k
25–33%
Suggested range
$456k–$638k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Restaurant / Bar

If you're buying the whole restaurant, not just the bar program

We estimate this restaurant / bar pulls $1,811,638–$3,260,948/yr in total revenue (your liquor portion of $815,237 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$1,812k–$3,261k
food + liquor + service
Estimated net (10–15%)
$181k–$489k
restaurant margin
Full-business value
$498k–$1,794k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-06-17

No federal lawsuits — past or pending