1300 AIRWAY BLVD, El Paso, TX 79925 · TABC MB200077291
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Great American Steakhouse is a mixed-beverage licensed establishment at 1300 AIRWAY BLVD, El Paso, Texas (TABC MB200077291). Over the most recent 12 months it reported $425,192 in gross alcohol sales, averaging $35,433/month with a best month of $56,738. Sales mix: ~55% liquor · 32% beer · 14% wine. The building at this address is owned by LANDSTAR HOTELS I LLC (55,964 sqft, $9,982,524 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $108,097 (~25% margin). Acquisition value is estimated at $270k–$378k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
Great American Steakhouse's share
All-in occupancy cost is 15.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $425,192 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$108,097 net) estimated
We estimate this steakhouse pulls $1,062,980–$1,700,768/yr in total revenue (your liquor portion of $425,192 is roughly 25–40% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).
Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.
Public records · last checked 2026-07-14
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