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RM1127860
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Hilton Dallas/Park Cities

5954 LUTHER LN STE 100, Dallas, TX 75225 · TABC RM1127860

Mixed Beverage Dallas Market Enriched 2026-07-10
$575,308 Annual gross (L12M) ▼ 18.8% latest MoM Click for monthly detail
$47,942 Avg monthly ▼ 23.0% latest vs avg Click for monthly detail
~20% Est. net margin (likely) $113,298/yr est. net Click for cost model
$288k–$397k Est. acquisition range 0.59× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Hotel Bar, liquor is typically only 70–90% of total business revenue. Mostly liquor program. Estimated total revenue (rough): $639,231 – $821,869/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Hilton Dallas/Park Cities is a mixed-beverage licensed establishment at 5954 LUTHER LN STE 100, Dallas, Texas (TABC RM1127860). Over the most recent 12 months it reported $575,308 in gross alcohol sales, averaging $47,942/month with a best month of $65,342. Sales mix: ~53% liquor · 16% beer · 30% wine. The building at this address is owned by DOUGLAS CENTER HP LP (659,611 sqft, $138,500,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $113,298 (~20% margin). Acquisition value is estimated at $288k–$397k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$575,308
Avg monthly
$47,942
Best month
$65,342
Oct 2025
Sales mix
53% Liq
16% Beer · 30% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID00C13770000000100
Property owner (landlord)DOUGLAS CENTER HP LP
Total building SF whole parcel — Hilton Dallas/Park Cities is in STE 100659,611
Hilton Dallas/Park Cities's footprint estimated — suite-level not on file 3,500 sf
Assessed value$138,500,000

Hilton Dallas/Park Cities's share

Est. base rent ~$25/sqft/yr · 3,500 sqft · Class A $7,349/mo
NNN CAM / insurance$1,102/mo
NNN property tax$1,470/mo
Personal property tax own fixtures · Prop 99111228530000000 $6/mo
Total occupancy $9,927/mo

Occupancy analysis

All-in occupancy cost is 20.7% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $575,308 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~30%
Revenue$575,308
COGS (24%)−$138,074
Labor (14%)−$80,543
Occupancy−$107,213
TX MB gross tax (6.7%)−$38,546
Utilities / ins / mktg (8%)−$46,025
Card surcharge net+$6,328
Net profit $171,236
Most Likely
Typical bar, light food program, full two-shift staffing
~20%
Revenue$575,308
COGS (27%)−$155,333
Labor (17%)−$97,802
Occupancy−$119,126
TX MB gross tax (6.7%)−$38,546
Utilities / ins / mktg (10%)−$57,531
Card surcharge net+$6,328
Net profit $113,298
Stressed
Heavy food, larger crew, higher rent
~8%
Revenue$575,308
COGS (30%)−$172,592
Labor (22%)−$126,568
Occupancy−$131,039
TX MB gross tax (6.7%)−$38,546
Utilities / ins / mktg (12%)−$69,037
Card surcharge net+$6,328
Net profit $43,855
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Park Cities Beverage LLC looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $113,298/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$113,298 net) estimated

Revenue multiple
$288k–$460k
0.5–0.8× gross
SDE multiple
$283k–$397k
2.5–3.5× earnings
Cap rate
$343k–$453k
25–33%
Suggested range
$288k–$397k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-07-07

No federal lawsuits — past or pending