3701 N TERMINAL RD, Houston, TX 77032 · TABC MB912934
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Hugo's Cocina is a mixed-beverage licensed establishment at 3701 N TERMINAL RD, Houston, Texas (TABC MB912934). Over the most recent 12 months it reported $1,116,322 in gross alcohol sales, averaging $93,027/month with a best month of $111,200. Sales mix: ~46% liquor · 41% beer · 14% wine. The building at this address is owned by CITY OF HOUSTON (WILL CLAYTON PKY) (103,132 sqft, $25,783,164 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $245,814 (~22% margin). Acquisition value is estimated at $615k–$860k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
Hugo's Cocina's share
All-in occupancy cost is 18.4% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $1,116,322 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$245,814 net) estimated
We estimate this restaurant / bar pulls $2,480,716–$4,465,288/yr in total revenue (your liquor portion of $1,116,322 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).
Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.
Public records · last checked 2026-05-22
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