6619 MCPHERSON RD, Laredo, TX 78041 · TABC MB100025290
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La Roca Seafood Restaurant & Montecarlo is a mixed-beverage licensed establishment at 6619 MCPHERSON RD, Laredo, Texas (TABC MB100025290). Over the most recent 12 months it reported $109,988 in gross alcohol sales, averaging $9,166/month with a best month of $14,057. Sales mix: ~43% liquor · 50% beer · 7% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $30,004 (~27% margin). Acquisition value is estimated at $75k–$105k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Estimated occupancy heuristic
County property records couldn't be matched to this address. Occupancy is modeled from a revenue-based heuristic and is less accurate than a direct property record match.
Texas bar cost model applied to $109,988 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$30,004 net) estimated
We estimate this restaurant / bar pulls $244,418–$439,952/yr in total revenue (your liquor portion of $109,988 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).
Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.
Public records · last checked 2026-07-03
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