3111 MIDWESTERN PKWY STE 242, Wichita Falls, TX 76308 · TABC MB200171142
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On The Border Mexican Grill & Cantina #150 is a mixed-beverage licensed establishment at 3111 MIDWESTERN PKWY STE 242, Wichita Falls, Texas (TABC MB200171142). Over the most recent 12 months it reported $365,256 in gross alcohol sales, averaging $40,584/month with a best month of $46,233. Sales mix: ~71% liquor · 28% beer · 1% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $102,309 (~28% margin). Acquisition value is estimated at $256k–$358k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Estimated occupancy heuristic
County property records couldn't be matched to this address. Occupancy is modeled from a revenue-based heuristic and is less accurate than a direct property record match.
Texas bar cost model applied to $365,256 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$102,309 net) estimated
We estimate this mexican restaurant pulls $1,043,589–$1,826,280/yr in total revenue (your liquor portion of $365,256 is roughly 20–35% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).
Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.
Public records · last checked 2026-05-26
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