11700 PRESTON RD STE 732, Dallas, TX 75230 · TABC MB200167998
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Pizzana is a mixed-beverage licensed establishment at 11700 PRESTON RD STE 732, Dallas, Texas (TABC MB200167998). Over the most recent 12 months it reported $190,632 in gross alcohol sales, averaging $19,063/month with a best month of $24,040. Sales mix: ~32% liquor · 9% beer · 59% wine. The building at this address is owned by PFV/REALTY III LP (221,193 sqft, $50,720,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $-50,008 (~-26% margin). Acquisition value is estimated at $95k–$-175k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
Pizzana's share
All-in occupancy cost is 66.6% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $190,632 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$-50,008 net) estimated
We estimate this pizza restaurant pulls $762,528–$1,906,320/yr in total revenue (your liquor portion of $190,632 is roughly 10–25% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).
Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.
Public records · last checked 2026-06-29
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