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Financials

MB625019
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Plaza Theatre Performing Arts Center

125 PIONEER PLZ, El Paso, TX 79901 · TABC MB625019

Mixed Beverage El Paso Market Enriched 2026-07-10
$620,053 Annual gross (L12M) ▼ 39.4% latest MoM Click for monthly detail
$51,671 Avg monthly ▼ 13.4% latest vs avg Click for monthly detail
~25% Est. net margin (likely) $156,938/yr est. net Click for cost model
$392k–$549k Est. acquisition range 0.76× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Theater, liquor is typically only 20–40% of total business revenue. Concessions liquor. Estimated total revenue (rough): $1,550,132 – $3,100,265/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

Plaza Theatre Performing Arts Center is a mixed-beverage licensed establishment at 125 PIONEER PLZ, El Paso, Texas (TABC MB625019). Over the most recent 12 months it reported $620,053 in gross alcohol sales, averaging $51,671/month with a best month of $85,364. Sales mix: ~56% liquor · 37% beer · 7% wine. The building at this address is owned by CITY OF EL PASO (25,897 sqft, $4,863,013 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $156,938 (~25% margin). Acquisition value is estimated at $392k–$549k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$620,053
Avg monthly
$51,671
Best month
$85,364
Feb 2026
Sales mix
56% Liq
37% Beer · 7% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID118072
Property owner (landlord)CITY OF EL PASO
Total building SF25,897
Assessed value$4,863,013

Plaza Theatre Performing Arts Center's share

Est. base rent ~$19/sqft/yr · 3,500 sqft · Class B $5,477/mo
NNN CAM / insurance$822/mo
NNN property tax$1,369/mo
Personal property tax est — no BPP record $129/mo
Total occupancy $7,797/mo

Occupancy analysis

All-in occupancy cost is 15.1% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $620,053 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~35%
Revenue$620,053
COGS (24%)−$148,813
Labor (14%)−$86,807
Occupancy−$84,207
TX MB gross tax (6.7%)−$41,544
Utilities / ins / mktg (8%)−$49,604
Card surcharge net+$6,821
Net profit $215,898
Most Likely
Typical bar, light food program, full two-shift staffing
~25%
Revenue$620,053
COGS (27%)−$167,414
Labor (17%)−$105,409
Occupancy−$93,564
TX MB gross tax (6.7%)−$41,544
Utilities / ins / mktg (10%)−$62,005
Card surcharge net+$6,821
Net profit $156,938
Stressed
Heavy food, larger crew, higher rent
~14%
Revenue$620,053
COGS (30%)−$186,016
Labor (22%)−$136,412
Occupancy−$102,920
TX MB gross tax (6.7%)−$41,544
Utilities / ins / mktg (12%)−$74,406
Card surcharge net+$6,821
Net profit $85,576
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Smg F&B Texas LLC looking up officers…
4
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $156,938/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$156,938 net) estimated

Revenue multiple
$310k–$496k
0.5–0.8× gross
SDE multiple
$392k–$549k
2.5–3.5× earnings
Cap rate
$476k–$628k
25–33%
Suggested range
$392k–$549k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Theater

If you're buying the whole restaurant, not just the bar program

We estimate this theater pulls $1,550,132–$3,100,265/yr in total revenue (your liquor portion of $620,053 is roughly 20–40% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$1,550k–$3,100k
food + liquor + service
Estimated net (10–15%)
$155k–$465k
restaurant margin
Full-business value
$426k–$1,705k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-05-22

No federal lawsuits — past or pending