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Financials

MB200134557
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Point Of Fire Pizza

2209 W DOVE AVE, Mcallen, TX 78504 · TABC MB200134557

Mixed Beverage Mcallen Market Enriched 2026-09-10
$120,446 Annual gross (L12M) ▼ 4.5% latest MoM Click for monthly detail
$10,037 Avg monthly ▼ 35.7% latest vs avg Click for monthly detail
~27% Est. net margin (likely) $32,966/yr est. net Click for cost model
$82k–$115k Est. acquisition range 0.82× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Pizza Restaurant, liquor is typically only 10–25% of total business revenue. Pizza-forward; liquor a side program. Total revenue 4–10× this number. Estimated total revenue (rough): $481,784 – $1,204,460/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

Point Of Fire Pizza is a mixed-beverage licensed establishment at 2209 W DOVE AVE, Mcallen, Texas (TABC MB200134557). Over the most recent 12 months it reported $120,446 in gross alcohol sales, averaging $10,037/month with a best month of $13,300. Sales mix: ~41% liquor · 59% beer · 0% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $32,966 (~27% margin). Acquisition value is estimated at $82k–$115k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$120,446
Avg monthly
$10,037
Best month
$13,300
Nov 2025
Sales mix
41% Liq
59% Beer · 0% Wine

Property & occupancy

County public records + submarket comps

Detailed property records not available for this location. Occupancy below uses submarket heuristics only.

Estimated occupancy heuristic

Est. base rent (10.5% of gross)$1,054/mo
NNN CAM / insurance$158/mo
Total occupancy$1,308/mo

Note

County property records couldn't be matched to this address. Occupancy is modeled from a revenue-based heuristic and is less accurate than a direct property record match.

Profit scenarios

Texas bar cost model applied to $120,446 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~37%
Revenue$120,446
COGS (24%)−$28,907
Labor (14%)−$16,862
Occupancy−$14,124
TX MB gross tax (6.7%)−$8,070
Utilities / ins / mktg (8%)−$9,636
Card surcharge net+$1,325
Net profit $44,171
Most Likely
Typical bar, light food program, full two-shift staffing
~27%
Revenue$120,446
COGS (27%)−$32,520
Labor (17%)−$20,476
Occupancy−$15,694
TX MB gross tax (6.7%)−$8,070
Utilities / ins / mktg (10%)−$12,045
Card surcharge net+$1,325
Net profit $32,966
Stressed
Heavy food, larger crew, higher rent
~16%
Revenue$120,446
COGS (30%)−$36,134
Labor (22%)−$26,498
Occupancy−$17,263
TX MB gross tax (6.7%)−$8,070
Utilities / ins / mktg (12%)−$14,454
Card surcharge net+$1,325
Net profit $19,352
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Point Of Fire Pizza LLC looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $32,966/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$32,966 net) estimated

Revenue multiple
$60k–$96k
0.5–0.8× gross
SDE multiple
$82k–$115k
2.5–3.5× earnings
Cap rate
$100k–$132k
25–33%
Suggested range
$82k–$115k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Pizza Restaurant

If you're buying the whole restaurant, not just the bar program

We estimate this pizza restaurant pulls $481,784–$1,204,460/yr in total revenue (your liquor portion of $120,446 is roughly 10–25% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$482k–$1,204k
food + liquor + service
Estimated net (10–15%)
$48k–$181k
restaurant margin
Full-business value
$132k–$662k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.