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RM668881
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Pueblo Viejo Mexican Restaurant

146A TRULY PLZ, Cleveland, TX 77327 · TABC RM668881

Mixed Beverage Cleveland Market Enriched 2026-09-12
$446,301 Annual gross (L12M) ▼ 100.0% latest MoM Click for monthly detail
$40,573 Avg monthly ▼ 100.0% latest vs avg Click for monthly detail
~28% Est. net margin (likely) $125,265/yr est. net Click for cost model
$313k–$438k Est. acquisition range 0.84× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Mexican Restaurant, liquor is typically only 20–35% of total business revenue. Mexican restaurant. Margaritas + tequila lift the liquor share but food still dominates. Estimated total revenue (rough): $1,275,146 – $2,231,505/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Pueblo Viejo Mexican Restaurant is a mixed-beverage licensed establishment at 146A TRULY PLZ, Cleveland, Texas (TABC RM668881). Over the most recent 12 months it reported $446,301 in gross alcohol sales, averaging $40,573/month with a best month of $51,478. Sales mix: ~73% liquor · 27% beer · 0% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $125,265 (~28% margin). Acquisition value is estimated at $313k–$438k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$446,301
Avg monthly
$40,573
Best month
$51,478
Aug 2025
Sales mix
73% Liq
27% Beer · 0% Wine

Property & occupancy

County public records + submarket comps

Detailed property records not available for this location. Occupancy below uses submarket heuristics only.

Estimated occupancy heuristic

Est. base rent (10.5% of gross)$3,905/mo
NNN CAM / insurance$586/mo
Total occupancy$4,587/mo

Note

County property records couldn't be matched to this address. Occupancy is modeled from a revenue-based heuristic and is less accurate than a direct property record match.

Profit scenarios

Texas bar cost model applied to $446,301 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~37%
Revenue$446,301
COGS (24%)−$107,112
Labor (14%)−$62,482
Occupancy−$49,537
TX MB gross tax (6.7%)−$29,902
Utilities / ins / mktg (8%)−$35,704
Card surcharge net+$4,909
Net profit $166,473
Most Likely
Typical bar, light food program, full two-shift staffing
~28%
Revenue$446,301
COGS (27%)−$120,501
Labor (17%)−$75,871
Occupancy−$55,041
TX MB gross tax (6.7%)−$29,902
Utilities / ins / mktg (10%)−$44,630
Card surcharge net+$4,909
Net profit $125,265
Stressed
Heavy food, larger crew, higher rent
~17%
Revenue$446,301
COGS (30%)−$133,890
Labor (22%)−$98,186
Occupancy−$60,545
TX MB gross tax (6.7%)−$29,902
Utilities / ins / mktg (12%)−$53,556
Card surcharge net+$4,909
Net profit $75,131
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Ocotlan INC looking up officers…
3
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $125,265/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$125,265 net) estimated

Revenue multiple
$223k–$357k
0.5–0.8× gross
SDE multiple
$313k–$438k
2.5–3.5× earnings
Cap rate
$380k–$501k
25–33%
Suggested range
$313k–$438k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Mexican Restaurant

If you're buying the whole restaurant, not just the bar program

We estimate this mexican restaurant pulls $1,275,146–$2,231,505/yr in total revenue (your liquor portion of $446,301 is roughly 20–35% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$1,275k–$2,232k
food + liquor + service
Estimated net (10–15%)
$128k–$335k
restaurant margin
Full-business value
$351k–$1,227k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-06-11

Lookup pending — check back tomorrow

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