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MB1069391
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Casa Maria Mexican Restaurant

706 S GUADALUPE ST, San Marcos, TX 78666 · TABC MB1069391

Mixed Beverage San Marcos Market Enriched 2026-07-11
$667,398 Annual gross (L12M) ▲ 31.3% latest MoM Click for monthly detail
$55,616 Avg monthly ▲ 30.7% latest vs avg Click for monthly detail
~28% Est. net margin (likely) $187,639/yr est. net Click for cost model
$469k–$657k Est. acquisition range 0.84× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Mexican Restaurant, liquor is typically only 20–35% of total business revenue. Mexican restaurant. Margaritas + tequila lift the liquor share but food still dominates. Estimated total revenue (rough): $1,906,851 – $3,336,990/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Casa Maria Mexican Restaurant is a mixed-beverage licensed establishment at 706 S GUADALUPE ST, San Marcos, Texas (TABC MB1069391). Over the most recent 12 months it reported $667,398 in gross alcohol sales, averaging $55,616/month with a best month of $72,707. Sales mix: ~85% liquor · 14% beer · 1% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $187,639 (~28% margin). Acquisition value is estimated at $469k–$657k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$667,398
Avg monthly
$55,616
Best month
$72,707
May 2026
Sales mix
85% Liq
14% Beer · 1% Wine

Property & occupancy

County public records + submarket comps

Detailed property records not available for this location. Occupancy below uses submarket heuristics only.

Estimated occupancy heuristic

Est. base rent (10.5% of gross)$5,840/mo
NNN CAM / insurance$876/mo
Total occupancy$6,832/mo

Note

County property records couldn't be matched to this address. Occupancy is modeled from a revenue-based heuristic and is less accurate than a direct property record match.

Profit scenarios

Texas bar cost model applied to $667,398 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~37%
Revenue$667,398
COGS (24%)−$160,176
Labor (14%)−$93,436
Occupancy−$73,791
TX MB gross tax (6.7%)−$44,716
Utilities / ins / mktg (8%)−$53,392
Card surcharge net+$7,341
Net profit $249,230
Most Likely
Typical bar, light food program, full two-shift staffing
~28%
Revenue$667,398
COGS (27%)−$180,197
Labor (17%)−$113,458
Occupancy−$81,990
TX MB gross tax (6.7%)−$44,716
Utilities / ins / mktg (10%)−$66,740
Card surcharge net+$7,341
Net profit $187,639
Stressed
Heavy food, larger crew, higher rent
~17%
Revenue$667,398
COGS (30%)−$200,219
Labor (22%)−$146,828
Occupancy−$90,189
TX MB gross tax (6.7%)−$44,716
Utilities / ins / mktg (12%)−$80,088
Card surcharge net+$7,341
Net profit $112,700
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee San Marcos Casa Maria Mexican Restaurant INC looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $187,639/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$187,639 net) estimated

Revenue multiple
$334k–$534k
0.5–0.8× gross
SDE multiple
$469k–$657k
2.5–3.5× earnings
Cap rate
$569k–$751k
25–33%
Suggested range
$469k–$657k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Mexican Restaurant

If you're buying the whole restaurant, not just the bar program

We estimate this mexican restaurant pulls $1,906,851–$3,336,990/yr in total revenue (your liquor portion of $667,398 is roughly 20–35% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$1,907k–$3,337k
food + liquor + service
Estimated net (10–15%)
$191k–$501k
restaurant margin
Full-business value
$524k–$1,835k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-06-29

Lookup pending — check back tomorrow

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