Main Event is a mixed-beverage licensed establishment at 500 N JACKSON RD STE C, Pharr, Texas (TABC MB872271). Over the most recent 12 months it reported $867,637 in gross alcohol sales, averaging $72,303/month with a best month of $118,901. Sales mix: ~46% liquor · 53% beer · 1% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $243,763 (~28% margin). Acquisition value is estimated at $609k–$853k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.