2301 MAIN ST, Houston, TX 77002 · TABC MB200082664
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The Encore Midtown is a mixed-beverage licensed establishment at 2301 MAIN ST, Houston, Texas (TABC MB200082664). Over the most recent 12 months it reported $1,441,410 in gross alcohol sales, averaging $144,141/month with a best month of $596,438. Sales mix: ~100% liquor · 0% beer · 0% wine. The building at this address is owned by OX MIDTOWN LLC (6,205 sqft, $3,800,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $322,876 (~22% margin). Acquisition value is estimated at $807k–$1,130k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
The Encore Midtown's share
All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $1,441,410 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$322,876 net) estimated
Public records · last checked 2026-06-12
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