The Cheesecake Factory

Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Restaurant / Bar, liquor is typically only 25–45% of total business revenue. Restaurant. Total revenue is typically 2–4× our liquor figure. Estimated total revenue (rough): $1,192,736 – $2,146,924/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.

Executive Summary

Click to expand full narrative

The Cheesecake Factory is a mixed-beverage licensed establishment at 4100 DEER CRK STE 110, Highland Village, Texas (TABC MB200110154). Over the most recent 12 months it reported $536,731 in gross alcohol sales, averaging $44,728/month with a best month of $52,368. Sales mix: ~62% liquor · 13% beer · 25% wine. The building at this address is owned by MP SHOPS AT HIGHLAND VILLAGE LLC C/O AEW CAPITAL MANAGEMENT LP (1,448,776 sqft, $115,168,159 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $180,741 (~34% margin). Acquisition value is estimated at $452k–$537k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross

$536,731

Avg monthly

$44,728

Best month

$52,368

Apr 2026

Sales mix

62% Liq

13% Beer · 25% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID531429

Property owner (landlord)MP SHOPS AT HIGHLAND VILLAGE LLC C/O AEW CAPITAL MANAGEMENT LP

Total building SF whole parcel — The Cheesecake Factory is in STE 1101,448,776

The Cheesecake Factory's footprint estimated — suite-level not on file 3,500 sf

Assessed value$115,168,159

The Cheesecake Factory's share

Est. base rent ~$7/sqft/yr · 3,500 sqft · Class C $2,087/mo

NNN CAM / insurance$313/mo

NNN property tax$510/mo

Personal property tax est — no BPP record $98/mo

Total occupancy $3,008/mo

Occupancy analysis

All-in occupancy cost is 6.7% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $536,731 gross revenue estimated

Best Case

No kitchen, efficient staffing, favorable lease

~42%

Revenue$536,731

COGS (24%)−$128,815

Labor (14%)−$75,142

Occupancy−$32,488

TX MB gross tax (6.7%)−$35,961

Utilities / ins / mktg (8%)−$42,938

Card surcharge net+$5,904

Net profit $227,289

Most Likely

Typical bar, light food program, full two-shift staffing

~34%

Revenue$536,731

COGS (27%)−$144,917

Labor (17%)−$91,244

Occupancy−$36,098

TX MB gross tax (6.7%)−$35,961

Utilities / ins / mktg (10%)−$53,673

Card surcharge net+$5,904

Net profit $180,741

Stressed

Heavy food, larger crew, higher rent

~23%

Revenue$536,731

COGS (30%)−$161,019

Labor (22%)−$118,081

Occupancy−$39,708

TX MB gross tax (6.7%)−$35,961

Utilities / ins / mktg (12%)−$64,408

Card surcharge net+$5,904

Net profit $123,458

Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee The Houston Cheesecake Factory Corporation looking up officers…

Number of owners

Ownership split

Equal split (50% each)

Based on the "Most Likely" scenario net profit of $180,741/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$180,741 net) estimated

Revenue multiple

$268k–$429k

0.5–0.8× gross

SDE multiple

$452k–$633k

2.5–3.5× earnings

Cap rate

$548k–$723k

25–33%

Suggested range

$452k–$537k

blended estimate

The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Full-business estimate · Restaurant / Bar

If you're buying the whole restaurant, not just the bar program

We estimate this restaurant / bar pulls $1,192,736–$2,146,924/yr in total revenue (your liquor portion of $536,731 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue

$1,193k–$2,147k

food + liquor + service

Estimated net (10–15%)

$119k–$322k

restaurant margin

Full-business value

$328k–$1,181k

blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

1 case on file · public records

1 federal case

1 ADA

1 civil rights

Most recent filing

Guillermo Robles v. The Cheesecake Factory Inc.

CACD · 2016-10-03 · CLOSED

Public records, last checked 2026-05-22

Financials

Executive Summary

Sales performance · last 12 months

Property & occupancy

Occupancy analysis

Profit scenarios

Owner income estimator

Acquisition value estimate

If you're buying the whole restaurant, not just the bar program

Federal court history