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MB104213865
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White Spur

150 E SUNSET RD, El Paso, TX 79922 · TABC MB104213865

Mixed Beverage El Paso Market Enriched 2026-10-08
$212,362 Annual gross (L12M) ▲ 194.9% latest MoM Click for monthly detail
$70,787 Avg monthly ▲ 119.7% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $47,569/yr est. net Click for cost model
$119k–$166k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Icehouse, liquor is typically only 90–98% of total business revenue. Beer-led, minimal food. Estimated total revenue (rough): $216,696 – $235,958/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

White Spur is a mixed-beverage licensed establishment at 150 E SUNSET RD, El Paso, Texas (TABC MB104213865). Over the most recent 12 months it reported $212,362 in gross alcohol sales, averaging $70,787/month with a best month of $155,506. Sales mix: ~64% liquor · 17% beer · 19% wine. The building at this address is owned by NICJAK INVESTMENTS LLC (7,542 sqft, $1,561,670 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $47,569 (~22% margin). Acquisition value is estimated at $119k–$166k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$212,362
Avg monthly
$70,787
Best month
$155,506
Aug 2026
Sales mix
64% Liq
17% Beer · 19% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID739093
Property owner (landlord)NICJAK INVESTMENTS LLC
Total building SF7,542
Assessed value$1,561,670

White Spur's share

Est. base rent ~$8/sqft/yr · 2,500 sqft · Class A $1,742/mo
NNN CAM / insurance$261/mo
NNN property tax$1,078/mo
Personal property tax est — no BPP record $104/mo
Total occupancy $3,185/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $212,362 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$212,362
COGS (24%)−$50,967
Labor (14%)−$29,731
Occupancy−$34,403
TX MB gross tax (6.7%)−$14,228
Utilities / ins / mktg (8%)−$16,989
Card surcharge net+$2,336
Net profit $68,381
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$212,362
COGS (27%)−$57,338
Labor (17%)−$36,102
Occupancy−$38,225
TX MB gross tax (6.7%)−$14,228
Utilities / ins / mktg (10%)−$21,236
Card surcharge net+$2,336
Net profit $47,569
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$212,362
COGS (30%)−$63,709
Labor (22%)−$46,720
Occupancy−$42,048
TX MB gross tax (6.7%)−$14,228
Utilities / ins / mktg (12%)−$25,483
Card surcharge net+$2,336
Net profit $22,510
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee White Spur Icehouse LLC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $47,569/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$47,569 net) estimated

Revenue multiple
$106k–$170k
0.5–0.8× gross
SDE multiple
$119k–$166k
2.5–3.5× earnings
Cap rate
$144k–$190k
25–33%
Suggested range
$119k–$166k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-05-22

Lookup pending — check back tomorrow

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