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Financials

MB200156056
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The Red Lion

2316 S SHEPHERD DR, Houston, TX 77019 · TABC MB200156056

Mixed Beverage Houston Market Enriched 2026-06-18
$878,522 Annual gross (L12M) ▼ 14.4% latest MoM Click for monthly detail
$73,210 Avg monthly ▼ 13.0% latest vs avg Click for monthly detail
~36% Est. net margin (likely) $316,474/yr est. net Click for cost model
$791k–$879k Est. acquisition range 0.95× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Dive Bar, liquor is typically only 85–98% of total business revenue. Almost entirely liquor. Estimated total revenue (rough): $896,451 – $1,033,555/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

The Red Lion is a mixed-beverage licensed establishment at 2316 S SHEPHERD DR, Houston, Texas (TABC MB200156056). Over the most recent 12 months it reported $878,522 in gross alcohol sales, averaging $73,210/month with a best month of $120,315. Sales mix: ~32% liquor · 48% beer · 20% wine. The building at this address is owned by NORMANDY PROPERTIES INC (5,000 sqft, $475,665 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $316,474 (~36% margin). Acquisition value is estimated at $791k–$879k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$878,522
Avg monthly
$73,210
Best month
$120,315
Dec 2025
Sales mix
32% Liq
48% Beer · 20% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID0442530000008
Property owner (landlord)NORMANDY PROPERTIES INC
Total building SF5,000
Assessed value$475,665

The Red Lion's share

Est. base rent ~$8/sqft/yr · 3,500 sqft · Class C $2,220/mo
NNN CAM / insurance$333/mo
NNN property tax$476/mo
Personal property tax est — no BPP record $176/mo
Total occupancy $3,204/mo

Occupancy analysis

All-in occupancy cost is 4.4% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $878,522 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~44%
Revenue$878,522
COGS (24%)−$210,845
Labor (14%)−$122,993
Occupancy−$34,604
TX MB gross tax (6.7%)−$58,861
Utilities / ins / mktg (8%)−$70,282
Card surcharge net+$9,664
Net profit $390,600
Most Likely
Typical bar, light food program, full two-shift staffing
~36%
Revenue$878,522
COGS (27%)−$237,201
Labor (17%)−$149,349
Occupancy−$38,449
TX MB gross tax (6.7%)−$58,861
Utilities / ins / mktg (10%)−$87,852
Card surcharge net+$9,664
Net profit $316,474
Stressed
Heavy food, larger crew, higher rent
~26%
Revenue$878,522
COGS (30%)−$263,557
Labor (22%)−$193,275
Occupancy−$42,294
TX MB gross tax (6.7%)−$58,861
Utilities / ins / mktg (12%)−$105,423
Card surcharge net+$9,664
Net profit $224,777
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee The Red Lion Houston LLC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $316,474/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$316,474 net) estimated

Revenue multiple
$439k–$703k
0.5–0.8× gross
SDE multiple
$791k–$1.11M
2.5–3.5× earnings
Cap rate
$959k–$1.27M
25–33%
Suggested range
$791k–$879k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-06-29

Lookup pending — check back tomorrow

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