In its most recent month the café reported $4,092 in receipts, surpassing its 12‑month average of $3,748. This performance places it near the upper range of typical Texas peers operating in Katy.
Based on trailing-12-month gross of $44,192, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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FIRST WATCH DAYTIME CAFE is a Mixed Beverage located in KATY, Texas. In August 2026, it reported $4,092 in total mixed beverage sales. Its average monthly sales over the last 12 months were $3,683. Its highest-grossing month in that period was May 2026 with $4,707 in sales. Sales have remained relatively stable. Its sales mix is approximately 69% liquor, 0% beer, and 31% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated medium based on some irregular sales patterns or minor compliance issues.
23659 KATY FWY STE 100, KATY, TX 77494
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“Went here on our way out of town. We walked in and were greeted, seated right away and served by Catherin. She was prompt and very sweet! The food and coffee were great and the atmosphere was perfect, not too noisy or busy. I had the Sunrise Granola bowl and my boyfriend had the Market Skillet with a side of Million Dollar bacon. Next time we pass through, we will be back!”
“This location is running at peak operational efficiency. From the moment I walked in, the process was seamless. The host managed the check-in process per their SOP—a friendly greeting and immediate processing—which led to zero bottleneck at the door. I was seated immediately at a "mission-ready" table, set with menus and silverware. My server, Kaylee, was top-notch. I ordered the Traditional breakfast with ham,...”
“I love first watch ! Great food and great coffee with healthy choices available. I recommend the double bacon Parmesan hash!! So delicious. The cinnamon pancake will knock you off your feet too. Amazing. Juan was fantastic, ask for him!”
“Catherin did a fantastic job! The restaurant was too loud and the food was decent but the service was outstanding!!”
“I usually don't leave reviews, but this time was a must!! Our waitress Catherin was "Excellent!!" Very pleasant & attentive. She ensured that we didn't need anything!! The food was fresh and made to order. Everything was hot and my taste buds was very happy!! You can't go wrong with the price, atmosphere, service, and food portions!! I was very satisfied and I think that you would be to!! We will be coming back....”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.