First Watch Daytime Café San Marcos recorded $5,606 in receipts last month, about 7% above the city’s 12‑month average of $5,220. Its $5,220 average places it within the modest revenue range typical for San Marcos daytime cafés, indicating stable local performance.
Based on trailing-12-month gross of $62,460, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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FIRST WATCH DAYTIME CAFE SAN MARCOS is a Mixed Beverage located in SAN MARCOS, Texas. In August 2026, it reported $5,606 in total mixed beverage sales. Its average monthly sales over the last 12 months were $5,205. Its highest-grossing month in that period was May 2026 with $6,978 in sales. Sales have remained relatively stable. Its sales mix is approximately 71% liquor, 0% beer, and 29% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
1506 N INTERSTATE 35 STE 101, SAN MARCOS, TX 78666
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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