In its most recent month, LA CHULA recorded $91,876 in sales, surpassing its 12‑month average of $77,996. This places the bar above the typical revenue levels of comparable Texas establishments in Midland.
Based on trailing-12-month gross of $907,539, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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LA CHULA is a Mixed Beverage located in MIDLAND, Texas. In August 2026, it reported $91,876 in total mixed beverage sales. Its average monthly sales over the last 12 months were $75,628. Its highest-grossing month in that period was October 2025 with $104,390 in sales. Sales have decreased by 17% compared to earlier in the period. Its sales mix is approximately 68% liquor, 31% beer, and 0% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
4610 N GARFIELD ST STE B1, MIDLAND, TX 79705
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“Best place to go and have fun the Music is fire🔥 the service is so quick they make you feel so special, thanks to Elio for all the attention”
“I had no idea how to fix my oven not turning on on my own, so I decided to call this company. The technician showed up early and repaired it in no time. I liked how precise and fast he was with his work. Definitely a service I would recommend!”
“Cover charge was $15 I get it we paid it. It was dead at 10:30 pm. We sit down at an empty table the waitress said we could sit there without bottle service. Another waitress comes by and says we can’t sit there unless we buy a bottle. I looked around and all the other people sitting down on the tables did not have bottles. Just regular drinks. I was so annoyed and me and my friends left the place. So not worth it!”
“Get there before 12 after that they cram as many people as they can and you can’t even move to go to the bathroom or dance. Fire hazard for sure. Good music good bartenders and servers just too small for all the people they be letting in. You can pay for a table but you will still have people standing right next to you at your table.”
“If the people that work there don’t know you, you don’t get a good service.”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.