In its latest filing, Rockin Rodeo reported $115,042 in receipts, essentially matching its 12‑month average of $115,266. This performance places the venue squarely within the typical revenue range for Texas bars operating in Midland.
Based on trailing-12-month gross of $1,371,047, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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ROCKIN RODEO is a Mixed Beverage located in MIDLAND, Texas. In September 2026, it reported $91,593 in total mixed beverage sales. Its average monthly sales over the last 12 months were $114,254. Its highest-grossing month in that period was October 2025 with $134,125 in sales. Sales have decreased by 16% compared to earlier in the period. Its sales mix is approximately 67% liquor, 33% beer, and 0% wine. The establishment currently holds an Active - Renewal Pending TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
4400 N BIG SPRING ST STE 44-50, MIDLAND, TX 79705
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“Due to the extreme lack of country clubs this is the only place to go with a decent dance floor in Midland. If you want beer dancing and country music with a small mix of popular line dances this is the place to be. They also play a few popular cumbias!(would be nice if they added a few newer cumbias though). I don’t think the do takes request so you’ll be hearing the same songs every weekend. I personally enjoy...”
“DO NOT come here if you want to profiled by association. Me and my friend not even ten minutes in get kicked out because our friends got into a fight way before we had gotten there of course we are going to say hi to them, we then get greeted by cops and get told to walk out. once we told the cops we had nothing to do with the fight even they were confused why we were there. the cop had even asked the aaron or...”
“Plenty of parking Great atmosphere. Good music. Clean place. Enough lighting thruout.”
“Love the music it's just not as fun if you're not 21 they allow 18 to 20 year olds but it's not as fun as being 21 because they do serve alcohol they do have non-alcoholic drinks such as sodas and you can ask for a Shirley Temple and it's just like I said not as fun if you're not 21”
“It was my first time visiting the place and one of the bartenders told me at 21:40 h that I still had until 22:00 h. to buy beer at 10 cents. I had one and went to order a second one exactly at 22:00 h. but she told me the cheap time was over. After cheking her watch , it was displaying 22:00 h. and she said, the cheap price was until 21:59 h.......obviously after talking to me for a while. So long story short,...”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.