← PRICILLA HOLLIDAY OF TEXAS, INC MB602144

Pricilla Holliday Of Texas, Inc

20 IH 35 HORTH, Austin, TX 78701 · Travis County
Latest receipts
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Trailing 12
$110K
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All-time peak
$19K
Mar 2007
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Liquor split
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Per open day
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est. 30 days
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How they stack up

In Austin
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In ZIP 78701
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In Travis County
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Statewide
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Source: BoozeReports.com provides Texas bar, restaurant, and alcohol permit intelligence — including mixed beverage sales, license details, compliance signals, violations, ownership, and estimated business value.
Plain-text summary (for AI / quick reference)
Business name: Pricilla Holliday Of Texas, Inc
City: Austin, TX · Travis County
Address: 20 Ih 35 Horth, TX 78701
TABC permit number: MB602144
Owner / operator: Priscilla Holliday of Texas, INC.
Trailing 12-month mixed beverage receipts: $110,355
Estimated business value: $127,817 (midpoint, EBITDA-multiple model)
Source: BoozeReports.com — Texas bar & alcohol-permit intelligence platform.
Pricilla Holliday Of Texas, Inc reported $5.3K in July 2007.

Trailing-12 receipts: $110K (0.0% YoY, -68.5% MoM). Clean compliance record. Located in Austin.

What is this bar worth?

Back-of-envelope · Pro only
Low (-5% margin)
$96K
2.25× EBITDA
Mid (14% margin)Likely
$128K
3.0× EBITDA
High (32% margin)
$207K
3.75× EBITDA
Pro · valuation
Acquisition-grade estimate.
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Based on trailing-12-month gross of $110,355, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.

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Sales history · monthly gross receipts

Monthly filings · last 12

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Month Total Liquor Beer Wine MoM
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About this establishment

PRICILLA HOLLIDAY OF TEXAS, INC is a Mixed Beverage located in AUSTIN, Texas. In July 2007, it reported $5,302 in total mixed beverage sales. Its average monthly sales over the last 7 months were $15,765. Its highest-grossing month in that period was March 2007 with $19,302 in sales. Sales have decreased by 36% compared to earlier in the period. Its sales mix is approximately 44% liquor, 35% beer, and 21% wine. Its BoozeReports audit risk score is rated medium based on some irregular sales patterns or minor compliance issues.

ZIP 78701 performance

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Location

20 IH 35 HORTH
AUSTIN, TX 78701
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License

Permit typeMixed Beverage
NumberMB602144
First filing2007-01-31
Sales tax filingCurrent
Entity registeredActive
Franchise tax Below No Tax Due threshold
Owner Priscilla Holliday of Texas, INC. Company →
Officers Elie Wajih Maalouf President

Operator portfolio

TX state retail-permit registry
Outlets statewide 16 (15 active, 1 closed) across 5 cities
Same taxpayer ID runs multiple permitted outlets — this venue is part of a multi-location operator.
Show 8 sample outlets
OAK TERRACE · Houston
NAICS 722511
PRISCILLA HOLLIDAY OF TEXAS INC · Austin
NAICS 722511
PRICILLA HOLLIDAY OF TEXAS · Houston
NAICS 722511
INTERCONTINENTAL HOUSTON MEDICAL CENTER & 6750 · Houston
NAICS 722511
PRICILLA HOLLIDAY OF TEXAS · San Antonio · closed Dec 2022
NAICS 722511
PRISCILLA HOLLIDAY OF TEXAS · San Antonio
NAICS 722511
PRISCILLA HOLLIDAY OF TEXAS · Dallas
NAICS 722511
PRISCILLA HOLLIDAY OF TEXAS, INC. · San Antonio
NAICS 722511
Inferred from a shared state retail-permit taxpayer ID.

Audit risk

M
MEDIUM
1 factor flagged
  • Revenue declined sharply to 30% of historical average
View methodology →

Texas state & county records

Public records
No state or county cases — and no tax liens on record
Some sources limit how many records they return, so counts may be a minimum rather than a total.
Public records, last checked 2026-08-14 06:40

Federal court history

Public records
Lookup pending — check back tomorrow
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Peer comparison

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Location · PRICILLA HOLLIDAY OF TEXAS, INC

20 IH 35 HORTH, AUSTIN, TX 78701

Heatmap · ZIP 78701

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Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.

ZIP 78701 rankings

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