In August 2026, Truluck's recorded $220,380 in receipts, outpacing the average monthly revenue of $176,918 for Southlake bars. This places the restaurant in the higher revenue tier among local Texas dining establishments.
Based on trailing-12-month gross of $2,115,799, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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TRULUCK'S SEAFOOD STEAK AND CRAB HOUSE is a Mixed Beverage located in SOUTHLAKE, Texas. In September 2026, it reported $152,266 in total mixed beverage sales. Its average monthly sales over the last 12 months were $176,317. Its highest-grossing month in that period was February 2026 with $222,885 in sales. Sales have remained relatively stable. Its sales mix is approximately 48% liquor, 2% beer, and 50% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
1420 PLAZA PL, SOUTHLAKE, TX 76092
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“For the vegans out there — this was such a wonderful experience. They created a full five-course meal for me in the private dining room with a completely customized menu. The lettuce wraps were thoughtfully modified without the honey-based sauce, and the salad was prepared without cheese, pecans, or honey dressing — instead, I enjoyed it with olive oil and balsamic vinaigrette. The cauliflower steak was...”
“Dennis is a fanTASTIC bartender and server. My wife said the ribeye was likely the best steak she ever has eaten. And the carrot cake is without a doubt the best we have ever enjoyed. Friday - Monday enjoy the bar and Dennis’ service. We will return here often !!”
“Celebrating Our 10-Year Anniversary at Truluck’s Southlake My wife and I recently celebrated our ten-year anniversary at Truluck’s Southlake, and the experience was nothing short of exceptional. From the moment we arrived, we were greeted with a thoughtful handwritten card and rose petals adorning our table—a beautiful gesture that set the tone for the evening. We opted for the Tru 92 menu, as it had been several...”
“I want to give a HUGE SHOUT OUT to Kenneth R. Alford & The AMAZING Staff at TRULUCK'S Southlake Location! I planned my entire wedding proposal at their restaurant and Kenneth was nothing but phenomenal to deal with. Everything went as planned and actually performed at greater heights. My bride was super happy and was able to live out her dream experience. This will be remembered for the rest of our lives. The...”
“We went to celebrate my husband's birthday, and they definitely made it special. We were greeted and shown to our reserved table where fresh flowers and a birthday card awaited us. We were greeted first by the manager and then our server Michael. He went over the days specials, offered filtered water and took our orders shortly after. Once dinner was ordered, we then decided on a wine pairing. Michael offered a...”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.