The bar's latest month receipts of $6,680 fall short of its 12‑month average of $11,265. Compared with typical Texas peers in McAllen, its monthly sales are currently below average.
Based on trailing-12-month gross of $138,360, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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CASE DE PALMAS TRADEMARK COLLECTION BY WYNDHAM is a Mixed Beverage located in MCALLEN, Texas. In September 2026, it reported $6,720 in total mixed beverage sales. Its average monthly sales over the last 12 months were $11,530. Its highest-grossing month in that period was March 2026 with $19,314 in sales. Sales have decreased by 42% compared to earlier in the period. Its sales mix is approximately 31% liquor, 22% beer, and 47% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
101 N MAIN ST, MCALLEN, TX 78501
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“The arrival experience sets a strong tone—an inviting courtyard greets guests with a striking African tree at its center, surrounded by lush greenery that lends a sense of calm and intention. In the evening, the pool area transforms with atmospheric lighting, evoking a distinctly Palm Springs–style ambiance that feels both stylish and relaxed. The rooms, however, are more utilitarian than memorable. Comfortable...”
“The hotel itself is absolutely beautiful from the outside. Rooms are a good size except the restroom. I am not a big guy and had trouble getting in and closing the door. Restroom door doesn't lock. And my window had an amazing view of a dumpster. Service or lack their of. When I first got here the gentleman at the service desk had no clue what was going on couldn't help me with directions and had very little...”
“This hotel is charming and historical with helpful and attentive and reasonable staff. However, the rooms desperately need an update, cleanup and professional touch. If you willing to cover your eyes and just need a room for night or two this is your place. The photos should tell you all you need to know. The air return above the toilet is a crown jewel. If you don’t see anything wrong, you probably managing or...”
“Gorgeous historic hotel with beautiful patio with many shade umbrellas. Beds comfortable. Interior and exterior spaces for hanging out quite nice and did more of that than expected. 20 min walk to Diego’s Farm to Table- passed by maybe unique businesses for coffee, vinyl, boutique thrifting. Heard a train at bedtime so used white noise app and were very comfortable. Staff pleasant and welcoming.”
“Amazing historical place to stay, just like living in Barcelona or Tuscany with incredible features such as antique furnitures, spiral staircase, mature trees, spanish tiled floors and wood beams all over. Excellent location across from food truck park and everything else is walking or short drive distance away. Must see and experience!”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.