In its latest month, VICE PARK recorded $250,109 in receipts, topping its 12‑month average of $234,548. These figures place the bar above the typical Dallas‑area peer revenue levels for comparable venues.
Based on trailing-12-month gross of $2,818,029, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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VICE PARK is a Mixed Beverage located in DALLAS, Texas. In September 2026, it reported $351,444 in total mixed beverage sales. Its average monthly sales over the last 12 months were $234,836. Its highest-grossing month in that period was May 2026 with $437,642 in sales. Sales have increased by 43% compared to earlier in the period. Its sales mix is approximately 86% liquor, 8% beer, and 6% wine. The establishment currently holds an Active - Renewal Pending TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
2601 GASTON AVE, DALLAS, TX 75226
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“I do want to say that everyone we spoke with who was working on new years eve were very nice! The atmosphere on the rooftop was pretty good but don't be fooled like we were ....there is not a good view of the new years eve fireworks from this rooftop. You could see maybe a 1/4 of them in between two distant buildings. But besides that the event organizers did blatantly lie to us about what VIP Tickets would...”
“Only reason I went here was for a concert. I have also never taken the time to leave a bad review on a club/bar but I felt it was necessary for this. Venue is terrible. The bouncers even for an event made us wait outside because they were “at capacity”, but let more people in if 1 were female or 2 you paid them extra. By the time we finally got in a got a drink, 2 rum and cokes were 90 dollars. 90...”
“That was the most disappointing experience I’ve ever had. My husband and I booked VIP access so we could use both the first floor and the rooftop bar, but when we went to the first floor, the security guard told us we weren’t allowed there and could only access the rooftop. One of the main reasons we chose to celebrate New Year’s at this place was because we thought we’d be able to see the fireworks and enjoy a...”
“Came here for the NYE rooftop event. No view of the fireworks, overpriced drinks, and they don’t serve water for free you had to buy bottled water. Additionally, the women’s restroom only has 2 stalls. No access to the downstairs bathroom was allowed. Don’t come here for a good time or a special event.”
“We came to see Ian Asher for Space Jam. First time at this club, but we’d seen him before across the street at Green Light Social. We were SHOCKED by how young the vibe of this club was. Everyone was 18-22. Super immature. Crowd was not fun and everyone was shoving through. No proper dance floor. Definitely won’t be going back.”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.