In August 2026, Sue Ellen's reported $122,909 in receipts, which is modestly below its 12‑month average of $124,067. This places the bar slightly under the typical Dallas peer revenue range, suggesting comparable but marginally lower performance.
Based on trailing-12-month gross of $1,468,337, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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SUE ELLEN'S is a Mixed Beverage located in DALLAS, Texas. In September 2026, it reported $130,847 in total mixed beverage sales. Its average monthly sales over the last 12 months were $122,361. Its highest-grossing month in that period was June 2026 with $163,237 in sales. Sales have remained relatively stable. Its sales mix is approximately 78% liquor, 21% beer, and 1% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
3014 THROCKMORTON ST, DALLAS, TX 75219
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“Paid $20 to get into Sue Ellen’s on New Year’s, and the experience was honestly really disappointing. The restroom was absolutely filthy — overflowing toilet, trash and paper all over the floor and seat, splatter on the walls, and no sign that staff were checking or maintaining it. For a busy holiday night with a cover charge that high, this is unacceptable and unsanitary. When I asked why the cover was $20, the...”
“Joy (I think!) the bartender was absolutely lovely - the best server! All the way from London and I love it! Exceptional service.”
“Before and shortly after Covid, this was a lit spot. DJs fired and everything went down hill. Drinks are mid and not as pricey as some spots on the strip but this is one of the few you have to pay after a certain time. 99% it’s not worth it at all. Music sucks. They even had an event that was packed out and guess what?! They didn’t even play the music advertised! People still go out and have fun but so many clubs...”
“I’m really questioning all of these 4 starts and up reviews. Why are yall the only establishment on the strip with a cover charge? Furthermore, the music is boring to put it nicely. Definitely time to have some dj tryouts and the decision maker should have great music taste or diversity. That is one of the issues.. the music has no diversity. Rumor is a previous dj was fired due to encouraging fight music,...”
“I love the energy of Sue Ellen’s and the gayborhood in general. I always feel safer and freer there. The Mustache Envy shows are always so much fun, and so is staying to dance afterwards. But I wish there were more non-alcoholic options and I’d love to see cleaner bathrooms. Overall, it’s a place I’ll continue visiting because of the community.”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.