HUGO'S reported $146,355 in receipts for the latest month, topping its 12‑month average of $129,129. This performance places the bar above many comparable Houston establishments.
Based on trailing-12-month gross of $1,524,655, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
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HUGO'S is a Mixed Beverage located in HOUSTON, Texas. In August 2026, it reported $146,355 in total mixed beverage sales. Its average monthly sales over the last 12 months were $127,055. Its highest-grossing month in that period was December 2025 with $158,666 in sales. Sales have remained relatively stable. Its sales mix is approximately 74% liquor, 4% beer, and 22% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated low with no significant compliance concerns detected.
1600 WESTHEIMER RD, HOUSTON, TX 77006
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“This was my first time here and it was Valentines Day. We had mad reservations but showed up early and was seated immediately (yes we cancelled the reservation). They have several seating areas but it doesn’t seem over crowded at all. We ordered drinks and do yourself a favor and order the drink with the hibiscus!! It’s delicious. Next was appetizer we had seen a picture of a sampler but it was not on the menu...”
“Hugo’s has been around many years and always had a great reputation, but I had never been. That changed in my resent visit to Houston. I stopped in for a mid week lunch. Very nice inside with a lot of seating. You immediately can tell it’s a more high end Mexican food experience. I had no wait but I hear especially for Sunday brunch you better have a reservation. I did the special they run on Thursday and...”
“Absolutely nothing like this anywhere else. Best food and service I’ve ever had at a restaurant, period. This is not your little Tex Mex enchilada joint, and the disparity between that and this is somehow worlds apart with some of the same flavors and dishes. Every single dish sung. A new note, a fresh harmony alongside the last one and the next. Servers were kind enough to take our photos not once but twice...”
“Came for a friend's bday dinner. As a non-meat eater , I love that right at the door they asked if anyone in the group needed a vegetarian menu. The options they offer are delicious and glad I didn't felt left out. I had a chile relleno that as a Mexican I will say, flavor was AUTHENTIC. Even for desserts they offer a vegan chocolate cake which I skipped but would be back to try it ♡ Alcoholic drinks were yummy...”
“Great autentic Mexican food!! My friend and I enjoyed it very much. We were there for lunch. We ordered vegetarian enchiladas, chapulines, guacamole & salsa. Their homemade tortillas and fresh corn chips were delicious too. For dessert we had queso flan and chocolate cake. 👌👌”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.