BLUE · Bar Since 1995

Applebee's Neighborhood Grill & Bar

2810 S SONCY RD, Amarillo, TX 79124 · Randall County
Latest receipts
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Trailing 12
$186K
…
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All-time peak
$57K
May 2013
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Liquor split
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Per open day
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est. 30 days
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How they stack up

In Amarillo
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In ZIP 79124
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In Randall County
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Statewide
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2025
License issued
Mar 2025
Source: BoozeReports.com provides Texas bar, restaurant, and alcohol permit intelligence — including mixed beverage sales, license details, compliance signals, violations, ownership, and estimated business value.
Plain-text summary (for AI / quick reference)
Business name: Applebee's Neighborhood Grill & Bar
City: Amarillo, TX · Randall County
Address: 2810 S Soncy Rd, TX 79124
TABC permit number: MB254173
Permit type: RESTAURANT (Restaurant)
Owner / operator: Contex Restaurants, INC.
Trailing 12-month mixed beverage receipts: $185,936
Estimated business value: $157,141 (midpoint, EBITDA-multiple model)
Source: BoozeReports.com — Texas bar & alcohol-permit intelligence platform.
Applebee's Neighborhood Grill & Bar – Mid‑range sales in Amarillo

Compared to typical Amarillo bars, its latest month sales of $14,461 are slightly below its 12‑month average of $15,753, indicating a modest dip. With average monthly receipts around $15,753, the venue sits near the mid‑range of Amarillo’s bar market. Audit risk flagged as HIGH — see compliance below.

What is this restaurant worth?

Back-of-envelope · Pro only
Low (-5% margin)
$104K
2.25× EBITDA
Mid (14% margin)Likely
$157K
3.0× EBITDA
High (32% margin)
$291K
3.75× EBITDA
Pro · valuation
Acquisition-grade estimate.
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Based on trailing-12-month gross of $185,936, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.

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Sales history · monthly gross receipts

Monthly filings · last 12

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Month Total Liquor Beer Wine MoM
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About this establishment

APPLEBEE'S NEIGHBORHOOD GRILL & BAR is a Mixed Beverage located in AMARILLO, Texas. In September 2026, it reported $13,017 in total mixed beverage sales. Its average monthly sales over the last 12 months were $15,495. Its highest-grossing month in that period was May 2026 with $19,321 in sales. Sales have decreased by 17% compared to earlier in the period. Its sales mix is approximately 66% liquor, 32% beer, and 2% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated high based on cash law violations, delinquent history, or irregular sales reporting patterns.

ZIP 79124 performance

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Location

2810 S SONCY RD
AMARILLO, TX 79124
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License

Permit typeMixed Beverage
NumberMB254173
Status ● Active
First filing2007-02-28
Renewed2025-03-06
In business since 1995
Expires2027-03-01
Sales tax filingCurrent
Entity registeredActive
Franchise tax Below No Tax Due threshold
Officers Guillermo Perales Ceo
Sibling entities
8 other venues share an officer
Rodeo Bar · Grapevine
via Guillermo Perales (Director)
Cantina Laredo · Grapevine
via Guillermo Perales (Director)
Uncle Julio'S #004 · Fort Worth
via Guillermo Perales (Ceo)
Uncle Julio'S #014 · Grapevine
via Guillermo Perales (Ceo)
Uncle Julio'S #050 · Lubbock
via Guillermo Perales (Ceo)
Cantina Laredo · Grapevine
via Guillermo Perales (Director)
Rodeo Bar · Grapevine
via Guillermo Perales (Director)
Inferred from shared officer / manager filings — not a confirmed parent relationship.

Operator portfolio

TX state retail-permit registry
Outlets statewide 17 (15 active, 2 closed) across 12 cities
Same taxpayer ID runs multiple permitted outlets — this venue is part of a multi-location operator.
Show 8 sample outlets
APPLEBEE'S NEIGHBORHOOD GRILL & BAR · Lubbock
NAICS 722511
APPLEBEE'S NEIGHBORHOOD GRILL & BAR · Lubbock · closed Dec 2025
NAICS 722513
APPLEBEE'S NEIGHBORHOOD GRILL & BAR · Edinburg
NAICS 722511
APPLEBEE'S NEIGHBORHOOD GRILL & BAR · Weslaco
NAICS 722511
APPLEBEE'S NEIGHBORHOOD GRILL & BAR · Portland
NAICS 722511
APPLEBEE'S NEIGHBORHOOD GRILL & BAR · Palmhurst
NAICS 722511
APPLEBEE'S NEIGHBORHOOD GRILL & BAR · Laredo
NAICS 722511
APPLEBEE'S NEIGHBORHOOD GRILL & BAR · Brownsville
NAICS 722511
Inferred from a shared state retail-permit taxpayer ID.

Audit risk

H
HIGH
2 factors flagged
  • Federal bankruptcy filings on file (3)
  • Open federal case (1)
Sales-tax cross-check
Sales-tax filings $185,940 vs gross $185,936 over 12 overlapping months — filings match (gap 0.0%).
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Texas state & county records

Public records
2 state/county lawsuits
None currently active
Mario Cruz VS. Contex Restaurants, Inc. and Christian Gamez Dismissed
430th District Court · Hidalgo County, TX · filed 2018-12-18 · Injury or Damage - Other (OCA)
Bryan Hernandez VS. Contex Restaurants, Inc. Dismissed
County Court at Law #6 · Hidalgo County, TX · filed 2024-08-09 · Injury or Damage - Other (OCA)
Public records, last checked 2026-08-13 01:03

Federal court history

Public records
3 federal cases
1 currently open
3 bankruptcy
Most recent filing
In re: RMH Franchise Holdings, Inc.
DED · 2018-10-10 · CLOSED
Public records, last checked 2026-05-23

Peer comparison

Amarillo
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Location · APPLEBEE'S NEIGHBORHOOD GRILL & BAR

2810 S SONCY RD, AMARILLO, TX 79124

Heatmap · ZIP 79124

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Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.

ZIP 79124 rankings

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