The bar recorded $2,141 in receipts for the most recent month, which is below its 12‑month average of $3,014. Compared with typical Johnson City peers, EL REY #2’s current earnings suggest a modest dip in performance.
Based on trailing-12-month gross of $34,967, applying contribution margins of -5–32% and EBITDA multiples of 2.25–3.75×. Confidence: low. Not a formal appraisal — anchor for diligence conversations.
| Month | Total | Liquor | Beer | Wine | MoM |
|---|---|---|---|---|---|
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EL REY #2 is a Mixed Beverage located in JOHNSON CITY, Texas. In August 2026, it reported $2,141 in total mixed beverage sales. Its average monthly sales over the last 12 months were $2,914. Its highest-grossing month in that period was October 2025 with $5,977 in sales. Sales have decreased by 62% compared to earlier in the period. Its sales mix is approximately 69% liquor, 30% beer, and 1% wine. The establishment currently holds an Active TABC license. Its BoozeReports audit risk score is rated medium based on some irregular sales patterns or minor compliance issues.
7678 E HWY 290 STE 200, JOHNSON CITY, TX 78636
Comparative gross-receipt heatmap for permits within ~1 mile. Brighter = higher monthly receipts.
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“5 Stars! El Rey #2 Won't Disappoint! El Rey #2 in Henly, TX is a hidden gem! We stopped in after a long road trip from Austin and were blown away. This family-owned Mexican restaurant had everything we needed for a perfect pitstop. The food was incredible. Absolutely delicious and authentic Mexican cuisine. They even had a great selection of gluten-free options that were amazing. Huge shoutout for catering to...”
“My family and I were at a baseball tournament nearby, and stopped by for some food to go. My wife pumped gas outside while I stepped inside and asked to make a to go order. The person who greeted me was so rude and acted so annoyed by me popping in to make an order, that I just left. He was annoyed that I needed a menu, tapped his fingers impatiently. I was shocked at what a jerk the guy was - completely...”
“Worse freaking tacos ever and very overpriced. Beans are disgusting and paid $32 for 7 tacos (5) beans and cheese (1) chorizo and eggs (1) potatoes and eggs Will never return 🤢”
“Hidden gem. Must try!! Hugs portions. Hot salty chips. Large portions. Super affordable. Homemade corn tortillas. Breakfast tacos. Red and Green salsa. SOOO GOOOD! WE LOVED IT! Read Travis Wolfe's review here. He nailed it! All true”
“El Rey #2: A Hidden Gem on the Texas Road Trip! El Rey #2 in Henly, TX isn't just a restaurant, it's a delightful pitstop for any traveler. After a long drive from Austin, my family and I stumbled upon this gem, and let me tell you, we were blown away! Five-star flavors: The food is where El Rey #2 truly shines. Authentic Mexican dishes bursting with flavor, all prepared fresh. We especially loved the fajita...”
Aggregated from public reviews. Cached locally; may lag the live source by up to a week.