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MB104950718
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Marriott Marquis Houston

1777 WALKER ST, Houston, TX 77010 · TABC MB104950718

Mixed Beverage Houston Market Enriched 2026-05-24
$12,348,467 Annual gross (L12M) ▼ 10.5% latest MoM Click for monthly detail
$1,029,039 Avg monthly ▲ 13.2% latest vs avg Click for monthly detail
~38% Est. net margin (likely) $4,732,569/yr est. net Click for cost model
$11,831k–$12,348k Est. acquisition range 0.98× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Hotel Bar, liquor is typically only 70–90% of total business revenue. Mostly liquor program. Estimated total revenue (rough): $13,720,519 – $17,640,667/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Marriott Marquis Houston is a mixed-beverage licensed establishment at 1777 WALKER ST, Houston, Texas (TABC MB104950718). Over the most recent 12 months it reported $12,348,467 in gross alcohol sales, averaging $1,029,039/month with a best month of $1,306,223. Sales mix: ~59% liquor · 27% beer · 14% wine. The building at this address is owned by HOUSTON CONVENTION CENTER HOTEL LLC (1,309,252 sqft, $269,621,166 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $4,732,569 (~38% margin). Acquisition value is estimated at $11,831k–$12,348k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$12,348,467
Avg monthly
$1,029,039
Best month
$1,306,223
Jan 2026
Sales mix
59% Liq
27% Beer · 14% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID1363420010001
Property owner (landlord)HOUSTON CONVENTION CENTER HOTEL LLC
Total building SF1,309,252
Assessed value$269,621,166

Marriott Marquis Houston's share

Est. base rent ~$25/sqft/yr · 7,500 sqft · Class A $15,445/mo
NNN CAM / insurance$2,317/mo
NNN property tax$3,089/mo
Personal property tax est — no BPP record $500/mo
Total occupancy $21,351/mo

Occupancy analysis

All-in occupancy cost is 2.1% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $12,348,467 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~47%
Revenue$12,348,467
COGS (24%)−$2,963,632
Labor (14%)−$1,728,785
Occupancy−$230,590
TX MB gross tax (6.7%)−$827,347
Utilities / ins / mktg (8%)−$987,877
Card surcharge net+$135,833
Net profit $5,746,068
Most Likely
Typical bar, light food program, full two-shift staffing
~38%
Revenue$12,348,467
COGS (27%)−$3,334,086
Labor (17%)−$2,099,239
Occupancy−$256,211
TX MB gross tax (6.7%)−$827,347
Utilities / ins / mktg (10%)−$1,234,847
Card surcharge net+$135,833
Net profit $4,732,569
Stressed
Heavy food, larger crew, higher rent
~28%
Revenue$12,348,467
COGS (30%)−$3,704,540
Labor (22%)−$2,716,663
Occupancy−$281,832
TX MB gross tax (6.7%)−$827,347
Utilities / ins / mktg (12%)−$1,481,816
Card surcharge net+$135,833
Net profit $3,472,101
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Houston Convention Center Hotel LLC & Marriott Hotel Services LLC looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $4,732,569/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$4,732,569 net) estimated

Revenue multiple
$6.17M–$9.88M
0.5–0.8× gross
SDE multiple
$11.83M–$16.56M
2.5–3.5× earnings
Cap rate
$14.34M–$18.93M
25–33%
Suggested range
$11,831k–$12,348k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

1 case on file · 1 currently open · public records

1 federal case
1 currently open
1 bankruptcy
Most recent filing
In re Payment Card Interchange Fee and Merchant Discount Antitrust Litigation
NYED · 2005-10-20 · OPEN
Public records, last checked 2026-05-22