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Financials

MB1066543
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Applebee's Neighborhood Grill & Bar

5800 N MESA ST, El Paso, TX 79912 · TABC MB1066543

Mixed Beverage El Paso Market Enriched 2026-07-09
$262,925 Annual gross (L12M) ▼ 11.6% latest MoM Click for monthly detail
$21,910 Avg monthly ▼ 3.4% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $58,895/yr est. net Click for cost model
$147k–$206k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Restaurant / Bar, liquor is typically only 25–45% of total business revenue. Restaurant. Total revenue is typically 2–4× our liquor figure. Estimated total revenue (rough): $584,278 – $1,051,700/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Applebee's Neighborhood Grill & Bar is a mixed-beverage licensed establishment at 5800 N MESA ST, El Paso, Texas (TABC MB1066543). Over the most recent 12 months it reported $262,925 in gross alcohol sales, averaging $21,910/month with a best month of $23,953. Sales mix: ~48% liquor · 48% beer · 4% wine. The building at this address is owned by VERLANDER FAMILY LTD PARTNERSHIP (3,603 sqft, $1,371,468 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $58,895 (~22% margin). Acquisition value is estimated at $147k–$206k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$262,925
Avg monthly
$21,910
Best month
$23,953
Apr 2026
Sales mix
48% Liq
48% Beer · 4% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID175901
Property owner (landlord)VERLANDER FAMILY LTD PARTNERSHIP
Total building SF3,603
Assessed value$1,371,468

Applebee's Neighborhood Grill & Bar's share

Est. base rent ~$10/sqft/yr · 2,500 sqft · Class A $2,097/mo
NNN CAM / insurance$314/mo
NNN property tax$1,429/mo
Personal property tax est — no BPP record $104/mo
Total occupancy $3,944/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $262,925 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$262,925
COGS (24%)−$63,102
Labor (14%)−$36,810
Occupancy−$42,594
TX MB gross tax (6.7%)−$17,616
Utilities / ins / mktg (8%)−$21,034
Card surcharge net+$2,892
Net profit $84,662
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$262,925
COGS (27%)−$70,990
Labor (17%)−$44,697
Occupancy−$47,326
TX MB gross tax (6.7%)−$17,616
Utilities / ins / mktg (10%)−$26,292
Card surcharge net+$2,892
Net profit $58,895
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$262,925
COGS (30%)−$78,878
Labor (22%)−$57,844
Occupancy−$52,059
TX MB gross tax (6.7%)−$17,616
Utilities / ins / mktg (12%)−$31,551
Card surcharge net+$2,892
Net profit $27,870
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Lone Star Apple LLC looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $58,895/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$58,895 net) estimated

Revenue multiple
$131k–$210k
0.5–0.8× gross
SDE multiple
$147k–$206k
2.5–3.5× earnings
Cap rate
$178k–$236k
25–33%
Suggested range
$147k–$206k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.
Full-business estimate · Restaurant / Bar

If you're buying the whole restaurant, not just the bar program

We estimate this restaurant / bar pulls $584,278–$1,051,700/yr in total revenue (your liquor portion of $262,925 is roughly 25–45% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).

Estimated total revenue
$584k–$1,052k
food + liquor + service
Estimated net (10–15%)
$58k–$158k
restaurant margin
Full-business value
$161k–$578k
blended rev × SDE

Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.

Federal court history

Public records · last checked 2026-05-22

Lookup pending — check back tomorrow

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