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MB1068153
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Longhorn Ice House

1901 W NORTHWEST HWY, Dallas, TX 75220 · TABC MB1068153

Mixed Beverage Dallas Market Enriched 2026-05-19
$1,591,287 Annual gross (L12M) ▼ 14.7% latest MoM Click for monthly detail
$132,607 Avg monthly ▼ 7.9% latest vs avg Click for monthly detail
~30% Est. net margin (likely) $471,624/yr est. net Click for cost model
$1,179k–$1,591k Est. acquisition range 0.87× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Icehouse, liquor is typically only 90–98% of total business revenue. Beer-led, minimal food. Estimated total revenue (rough): $1,623,762 – $1,768,097/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

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Longhorn Ice House is a mixed-beverage licensed establishment at 1901 W NORTHWEST HWY, Dallas, Texas (TABC MB1068153). Over the most recent 12 months it reported $1,591,287 in gross alcohol sales, averaging $132,607/month with a best month of $157,891. Sales mix: ~53% liquor · 46% beer · 1% wine. The building at this address is owned by RIZOS LAND GROUP NORTHWEST HWY LLC (9,480 sqft, $1,992,290 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $471,624 (~30% margin). Acquisition value is estimated at $1,179k–$1,591k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$1,591,287
Avg monthly
$132,607
Best month
$157,891
Dec 2025
Sales mix
53% Liq
46% Beer · 1% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID00000601782000000
Property owner (landlord)RIZOS LAND GROUP NORTHWEST HWY LLC
Total building SF9,480
Assessed value$1,992,290

Longhorn Ice House's share

Est. base rent ~$25/sqft/yr · 5,000 sqft · Class A $10,508/mo
NNN CAM / insurance$1,576/mo
NNN property tax$1,992/mo
Personal property tax own fixtures · Prop 99191010450000000 $195/mo
Total occupancy $14,271/mo

Occupancy analysis

All-in occupancy cost is 10.8% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $1,591,287 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~39%
Revenue$1,591,287
COGS (24%)−$381,909
Labor (14%)−$222,780
Occupancy−$154,131
TX MB gross tax (6.7%)−$106,616
Utilities / ins / mktg (8%)−$127,303
Card surcharge net+$17,504
Net profit $616,052
Most Likely
Typical bar, light food program, full two-shift staffing
~30%
Revenue$1,591,287
COGS (27%)−$429,647
Labor (17%)−$270,519
Occupancy−$171,256
TX MB gross tax (6.7%)−$106,616
Utilities / ins / mktg (10%)−$159,129
Card surcharge net+$17,504
Net profit $471,624
Stressed
Heavy food, larger crew, higher rent
~19%
Revenue$1,591,287
COGS (30%)−$477,386
Labor (22%)−$350,083
Occupancy−$188,382
TX MB gross tax (6.7%)−$106,616
Utilities / ins / mktg (12%)−$190,954
Card surcharge net+$17,504
Net profit $295,369
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Longhorn Icehouse LLC looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $471,624/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$471,624 net) estimated

Revenue multiple
$796k–$1.27M
0.5–0.8× gross
SDE multiple
$1.18M–$1.65M
2.5–3.5× earnings
Cap rate
$1.43M–$1.89M
25–33%
Suggested range
$1,179k–$1,591k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-06-04

Lookup pending — check back tomorrow

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