← The Palm /

Financials

MB1112382
Dashboard › The Palm › Financial Intelligence

The Palm

1201 FANNIN ST STE 129, Houston, TX 77002 · TABC MB1112382

Mixed Beverage Houston Market Enriched 2026-06-18
$895,562 Annual gross (L12M) ▼ 43.7% latest MoM Click for monthly detail
$74,630 Avg monthly ▼ 19.9% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $200,606/yr est. net Click for cost model
$502k–$702k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Cocktail Bar, liquor is typically only 85–95% of total business revenue. Spirits-led; low food. Estimated total revenue (rough): $942,697 – $1,053,602/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
← Back to The Palm My bars

Executive Summary

Click to expand full narrative

The Palm is a mixed-beverage licensed establishment at 1201 FANNIN ST STE 129, Houston, Texas (TABC MB1112382). Over the most recent 12 months it reported $895,562 in gross alcohol sales, averaging $74,630/month with a best month of $131,513. Sales mix: ~49% liquor · 4% beer · 48% wine. The building at this address is owned by BIII GSTREET LLC (280,439 sqft, $115,938,290 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $200,606 (~22% margin). Acquisition value is estimated at $502k–$702k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$895,562
Avg monthly
$74,630
Best month
$131,513
Feb 2026
Sales mix
49% Liq
4% Beer · 48% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID0012610000009
Property owner (landlord)BIII GSTREET LLC
Total building SF whole parcel — The Palm is in STE 129280,439
The Palm's footprint estimated — suite-level not on file 3,500 sf
Assessed value$115,938,290

The Palm's share

Est. base rent ~$31/sqft/yr · 3,500 sqft · Class A $9,009/mo
NNN CAM / insurance$1,351/mo
NNN property tax$2,894/mo
Personal property tax est — no BPP record $179/mo
Total occupancy $13,433/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $895,562 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$895,562
COGS (24%)−$214,935
Labor (14%)−$125,379
Occupancy−$145,081
TX MB gross tax (6.7%)−$60,003
Utilities / ins / mktg (8%)−$71,645
Card surcharge net+$9,851
Net profit $288,371
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$895,562
COGS (27%)−$241,802
Labor (17%)−$152,246
Occupancy−$161,201
TX MB gross tax (6.7%)−$60,003
Utilities / ins / mktg (10%)−$89,556
Card surcharge net+$9,851
Net profit $200,606
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$895,562
COGS (30%)−$268,669
Labor (22%)−$197,024
Occupancy−$177,321
TX MB gross tax (6.7%)−$60,003
Utilities / ins / mktg (12%)−$107,467
Card surcharge net+$9,851
Net profit $94,930
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Moc 1201 Fannin LLC looking up officers…
3
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $200,606/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$200,606 net) estimated

Revenue multiple
$448k–$716k
0.5–0.8× gross
SDE multiple
$502k–$702k
2.5–3.5× earnings
Cap rate
$608k–$802k
25–33%
Suggested range
$502k–$702k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-06-26

Lookup pending — check back tomorrow

Daily public-records quota was exhausted before we could check this operator. Our nightly job will retry automatically.