1441 N ZARAGOZA RD STE A7, El Paso, TX 79936 · TABC MB1112600
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La Diabla Eptx is a mixed-beverage licensed establishment at 1441 N ZARAGOZA RD STE A7, El Paso, Texas (TABC MB1112600). Over the most recent 12 months it reported $142,831 in gross alcohol sales, averaging $12,985/month with a best month of $18,575. Sales mix: ~52% liquor · 48% beer · 0% wine. The building at this address is owned by AMEX PROPERTIES LLC (8,014 sqft, $4,500,000 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $-172,365 (~-121% margin). Acquisition value is estimated at $71k–$-603k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
La Diabla Eptx's share
All-in occupancy cost is 161.1% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $142,831 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$-172,365 net) estimated
Public records · last checked 2026-06-09
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