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MB1119982
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Dallas Cowboys Club

8008 HERB KELLEHER WAY STE C2086, Dallas, TX 75247 · TABC MB1119982

Mixed Beverage Dallas Market Enriched 2026-06-15
$1,120,762 Annual gross (L12M) ▼ 6.2% latest MoM Click for monthly detail
$93,397 Avg monthly ▲ 1.1% latest vs avg Click for monthly detail
~-24244% Est. net margin (likely) $-271,714,401/yr est. net Click for cost model
$560k–$-951,000k Est. acquisition range -424.02× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Sports Bar, liquor is typically only 50–70% of total business revenue. Liquor heavy with food sales. Estimated total revenue (rough): $1,601,089 – $2,241,524/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

Dallas Cowboys Club is a mixed-beverage licensed establishment at 8008 HERB KELLEHER WAY STE C2086, Dallas, Texas (TABC MB1119982). Over the most recent 12 months it reported $1,120,762 in gross alcohol sales, averaging $93,397/month with a best month of $110,718. Sales mix: ~42% liquor · 49% beer · 9% wine. The building at this address is owned by DALLAS CITY OF (2,500 sqft, $945,005,840 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $-271,714,401 (~-24244% margin). Acquisition value is estimated at $560k–$-951,000k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$1,120,762
Avg monthly
$93,397
Best month
$110,718
Oct 2025
Sales mix
42% Liq
49% Beer · 9% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID00LOVEFLD00000000
Property owner (landlord)DALLAS CITY OF
Total building SF whole parcel — Dallas Cowboys Club is in STE C20862,500
Dallas Cowboys Club's footprint estimated — suite-level not on file 5,000 sf
Assessed value$945,005,840

Dallas Cowboys Club's share

Est. base rent ~$45360/sqft/yr · 5,000 sqft · Class A $18,900,117/mo
NNN CAM / insurance$2,835,018/mo
NNN property tax$945,006/mo
Personal property tax own fixtures · Prop 99140129690000000 $459/mo
Total occupancy $22,680,599/mo

Occupancy analysis

All-in occupancy cost is 24284.1% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $1,120,762 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~-21807%
Revenue$1,120,762
COGS (24%)−$268,983
Labor (14%)−$156,907
Occupancy−$244,950,470
TX MB gross tax (6.7%)−$75,091
Utilities / ins / mktg (8%)−$89,661
Card surcharge net+$12,328
Net profit $-244,408,021
Most Likely
Typical bar, light food program, full two-shift staffing
~-24244%
Revenue$1,120,762
COGS (27%)−$302,606
Labor (17%)−$190,530
Occupancy−$272,167,189
TX MB gross tax (6.7%)−$75,091
Utilities / ins / mktg (10%)−$112,076
Card surcharge net+$12,328
Net profit $-271,714,401
Stressed
Heavy food, larger crew, higher rent
~-26682%
Revenue$1,120,762
COGS (30%)−$336,229
Labor (22%)−$246,568
Occupancy−$299,383,908
TX MB gross tax (6.7%)−$75,091
Utilities / ins / mktg (12%)−$134,491
Card surcharge net+$12,328
Net profit $-299,043,196
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee Air Star Concessions LTD looking up officers…
1
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $-271,714,401/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$-271,714,401 net) estimated

Revenue multiple
$560k–$897k
0.5–0.8× gross
SDE multiple
$-679,286k–$-951,000k
2.5–3.5× earnings
Cap rate
$-823,377k–$-1,086,858k
25–33%
Suggested range
$560k–$-951,000k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

3 cases on file · public records

3 federal cases
3 civil rights
Most recent filing
Williams v. Brinker International Inc
TXND · 2021-06-07 · CLOSED
Public records, last checked 2026-05-22