902 W PIONEER PKWY STE 100, Grand Prairie, TX 75051 · TABC MB1123238
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Mariscos El Viejon Sea Food & Bar #2 is a mixed-beverage licensed establishment at 902 W PIONEER PKWY STE 100, Grand Prairie, Texas (TABC MB1123238). Over the most recent 12 months it reported $716,266 in gross alcohol sales, averaging $59,689/month with a best month of $79,154. Sales mix: ~38% liquor · 62% beer · 0% wine. The building at this address is owned by TSCA270 LLC (14,381 sqft, $4,082,250 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $160,444 (~22% margin). Acquisition value is estimated at $401k–$562k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
Mariscos El Viejon Sea Food & Bar #2's share
All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $716,266 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$160,444 net) estimated
We estimate this mexican restaurant pulls $2,046,474–$3,581,330/yr in total revenue (your liquor portion of $716,266 is roughly 20–35% of the total per industry benchmarks). Applied to that estimated total: revenue multiple 0.30–0.50×, net margin 10–15%, SDE multiple 2.5–4.0× (restaurant comps, not bar comps).
Confidence on this estimate is lower than the liquor-only valuation above — we're inferring food revenue from category averages, not from this specific operator's books. A serious buyer should request actual P&Ls + a Schedule C / 1120S.
Public records · last checked 2026-06-09
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