Planet Marfa is a mixed-beverage licensed establishment at 200 S ABBOTT ST, Marfa, Texas (TABC MB200034434). Over the most recent 12 months it reported $398,988 in gross alcohol sales, averaging $33,249/month with a best month of $49,866. Sales mix: ~50% liquor · 49% beer · 2% wine. Applying Texas bar cost benchmarks yields an estimated annual net of approximately $111,863 (~28% margin). Acquisition value is estimated at $280k–$392k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.