Hilton Garden Inn El Paso-University is a mixed-beverage licensed establishment at 111 W UNIVERSITY AVE, El Paso, Texas (TABC MB200054882). Over the most recent 12 months it reported $101,300 in gross alcohol sales, averaging $8,442/month with a best month of $11,515. Sales mix: ~61% liquor · 27% beer · 12% wine. The building at this address is owned by UNIVERSITY OF TEXAS (135,946 sqft, $1,468,221 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $36,206 (~36% margin). Acquisition value is estimated at $91k–$101k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.