2010 GREENVILLE AVE STE B, Dallas, TX 75206 · TABC MB200066631
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Fortune House is a mixed-beverage licensed establishment at 2010 GREENVILLE AVE STE B, Dallas, Texas (TABC MB200066631). Over the most recent 12 months it reported $965,072 in gross alcohol sales, averaging $80,423/month with a best month of $98,480. Sales mix: ~76% liquor · 11% beer · 14% wine. The building at this address is owned by LAVO PROPERTIES LLC (21,469 sqft, $5,214,510 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $244,404 (~25% margin). Acquisition value is estimated at $611k–$855k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.
Texas Comptroller mixed-beverage gross receipts actual
County public records + submarket comps
Building (landlord parcel)
Fortune House's share
All-in occupancy cost is 15.1% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.
Texas bar cost model applied to $965,072 gross revenue estimated
Split likely net profit across ownership estimated
Based on most-likely scenario (~$244,404 net) estimated
Public records · last checked 2026-06-23
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