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MB200087631
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Mayfair

723 N PEARL ST, Dallas, TX 75201 · TABC MB200087631

Mixed Beverage Dallas Market Enriched 2026-08-07
$401,824 Annual gross (L12M) ▼ 22.4% latest MoM Click for monthly detail
$36,529 Avg monthly ▲ 61.2% latest vs avg Click for monthly detail
~22% Est. net margin (likely) $90,009/yr est. net Click for cost model
$225k–$315k Est. acquisition range 0.67× annual gross (blended) Click for valuation methods
Liquor sales only — total revenue is higher
Every dollar on this page comes from Mixed Beverage Gross Receipts filings — the alcohol portion of total sales. For a Bar, liquor is typically only 90–100% of total business revenue. Mostly liquor — our number is ~total revenue. Estimated total revenue (rough): $401,824 – $446,471/year. Treat the valuation below as a screening estimate based on the alcohol portion alone.
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Executive Summary

Click to expand full narrative

Mayfair is a mixed-beverage licensed establishment at 723 N PEARL ST, Dallas, Texas (TABC MB200087631). Over the most recent 12 months it reported $401,824 in gross alcohol sales, averaging $36,529/month with a best month of $75,871. Sales mix: ~97% liquor · 1% beer · 2% wine. The building at this address is owned by SGP POTA LLC (249,618 sqft, $67,324,980 assessed value per county records). Applying Texas bar cost benchmarks yields an estimated annual net of approximately $90,009 (~22% margin). Acquisition value is estimated at $225k–$315k across revenue-multiple, SDE-multiple, and cap-rate methods. All revenue figures are gross mixed-beverage receipts as filed with the Texas Comptroller; they exclude cash income such as cover charges, game machines, or merchandise.

Sales performance · last 12 months

Texas Comptroller mixed-beverage gross receipts actual

Annual gross
$401,824
Avg monthly
$36,529
Best month
$75,871
May 2026
Sales mix
97% Liq
1% Beer · 2% Wine

Property & occupancy

County public records + submarket comps

Building (landlord parcel)

Record ID00000105547000000
Property owner (landlord)SGP POTA LLC
Total building SF249,618
Assessed value$67,324,980

Mayfair's share

Est. base rent ~$19/sqft/yr · 2,500 sqft · Class A $4,013/mo
NNN CAM / insurance$602/mo
NNN property tax$1,349/mo
Personal property tax own fixtures · Prop 99181101850000000 $64/mo
Total occupancy $6,027/mo

Occupancy analysis

All-in occupancy cost is 18.0% of gross revenue. Industry benchmark for healthy bars is 6–10%; 12–15% is typical for premium submarkets; above 18% is unsustainable without very strong margins elsewhere.

Profit scenarios

Texas bar cost model applied to $401,824 gross revenue estimated

Best Case
No kitchen, efficient staffing, favorable lease
~32%
Revenue$401,824
COGS (24%)−$96,438
Labor (14%)−$56,255
Occupancy−$65,095
TX MB gross tax (6.7%)−$26,922
Utilities / ins / mktg (8%)−$32,146
Card surcharge net+$4,420
Net profit $129,387
Most Likely
Typical bar, light food program, full two-shift staffing
~22%
Revenue$401,824
COGS (27%)−$108,492
Labor (17%)−$68,310
Occupancy−$72,328
TX MB gross tax (6.7%)−$26,922
Utilities / ins / mktg (10%)−$40,182
Card surcharge net+$4,420
Net profit $90,009
Stressed
Heavy food, larger crew, higher rent
~11%
Revenue$401,824
COGS (30%)−$120,547
Labor (22%)−$88,401
Occupancy−$79,561
TX MB gross tax (6.7%)−$26,922
Utilities / ins / mktg (12%)−$48,219
Card surcharge net+$4,420
Net profit $42,593
Disclaimer: Revenue is mixed-beverage gross receipts from the Texas Comptroller — it does not include cash income like door charges, game machines, merchandise, or event rentals (which can add 10–25% for nightclubs). Cost ratios are industry benchmarks for Texas MB-permit bars. Rent is estimated from submarket comps; property tax is from county public records pro-rated by square footage. Actual profit depends on lease terms, staffing, owner salary, and one-time costs.

Owner income estimator

Split likely net profit across ownership estimated

TABC licensee 723 Pearl Dallas LLC looking up officers…
2
Equal split (50% each)
Based on the "Most Likely" scenario net profit of $90,009/year. Actual owner income depends on salary draws, distributions, debt service, and tax structure. Consult an accountant for actual income projections.

Acquisition value estimate

Based on most-likely scenario (~$90,009 net) estimated

Revenue multiple
$201k–$321k
0.5–0.8× gross
SDE multiple
$225k–$315k
2.5–3.5× earnings
Cap rate
$273k–$360k
25–33%
Suggested range
$225k–$315k
blended estimate
The numbers above are liquor-only: bar-style multiples applied to mixed-beverage receipts. They're the right answer for a pure bar/lounge — but for a restaurant, this is just one slice of total enterprise value (the bar program). See the food-business estimate below.

Federal court history

Public records · last checked 2026-09-01

No federal lawsuits — past or pending